Franchised dealers spend their lives being outranked by the manufacturer they represent. We build the local demand that brings buyers to your showroom rather than the dealership eleven kilometres away.
Dealer Studio partner
Google Partner
Meta Business Partner
Tell us about your dealership or workshop and we'll map where your local search position actually stands.
Prefer to talk now? Call 03 8685 9290.
Every franchised dealership competes for attention with a national manufacturer site that has more authority, more budget and a different objective. The manufacturer wants the model sold. You need the customer through your door rather than the dealership eleven kilometres away. Those aren't the same job and they need different search strategy.
Current and recent Zib automotive clients. Some client names withheld on request — references available on a discovery call.
Unedited, from Google.
Have worked with Matt at Zib over the past couple of years and have found his knowledge, communication and processes used to optimise my reach to be flawless and driven by data. He regularly updates me on suggested pivots based on what the market is doing. Strongly recommend reaching out to Matt for a chat.Kane Draper · Google review
The team at ZIB has been exceptional from the moment I first reached out. They began by conducting thorough audits across all my platforms. The audit uncovered a significant gap in my strategy, I was missing out on a large portion of the market while my competitors were capturing that business. They deliver real results without the empty promises and jargon that so many others offer.Chris Chalmers · Google review
I had been referred to these guys and spoke with Matt directly. He was hand on heart the most honest AdWords/marketing guy I've spoken to - he pointed me in the right direction to a better strategy and saved me a heap of money in the process. Absolutely recommend you chat to him.Troy · Google review
Read all 90+ Google reviews.
The person on the pitch is the person on the phone twelve months later.
Matt heads growth at Zib and runs the automotive book — dealerships, aftermarket and specialist workshops. He owns the commercial framing; a dedicated senior manager runs the day-to-day. No juniors on rotation.
“I treat every campaign like it's my own business. If it doesn't move your number, we're doing the wrong work.” Matt Arnot · Head of Growth, Zib Digital
Drop your URL. We draft twelve Meta ad concepts live — the runout creative, the service-bay offer, the local-stock angle.
Generic automotive agencies sell inventory feeds and stop. The available upside is in local intent capture around the dealership, surge campaigns timed to the sales calendar, and a fixed-operations campaign nobody is running.
Each of those is measurable against the numbers a dealer principal already watches: enquiries, test drives booked, service bookings, cost per lead. That's how we report.
Model + suburb, "demo", "runout", "test drive near me" — the searches the manufacturer's site can't win for you.
Plate change, EOFY and runout campaigns built in advance, with budget held back to fund them.
Service, parts and tyres — often the best margin in the business and the least contested search in the category.
Each location's Google Business Profile run properly: categories, stock photography, review velocity.
"Which dealer near my suburb has this model in stock" is an assistant query now. Answers come from Google Business Profile accuracy, current inventory data and structured location content — not from the brand campaign.
Assistants answer availability questions from the sources they can verify. We keep yours accurate and structured.
When a buyer asks where to test drive or service a vehicle, generative answers favour the location with current reviews and specific content.
Not on the model name alone, and you don't need to. You win on local intent, which converts better anyway.
Surge campaigns built in advance, activated on the calendar, with budget held back for it.
It's usually the highest-margin revenue in the business and the least contested search in the category.
Matt Arnot runs national dealer groups and specialist automotive. In South Australia, Jacquie Leopardi owns the Adelaide automotive book — reach her through the form below and it routes straight to her.
Send your details and a senior strategist will be in touch to book your discovery session and map the fastest path to revenue. Prefer to talk now? Call 03 8685 9290.
