AdWords management measured in acquisitions.
Google Premier Partner. Managing AdWords accounts since 2009. Google renamed AdWords to Google Ads in 2018, but the discipline didn't change: put budget where it converts and pull it out of where it doesn't. Drop your URL below and a senior strategist reads your account opportunity in 30 seconds.
- Reading the homepage
- Discovering pages · robots.txt + sitemap
- Crawling up to 10 pages
- Scoring 7 categories · 25 checks
- Senior strategist read
This was done in 30 seconds. Imagine what we can do in 12 months.
Want a senior strategist to walk you through how to fix these?
Book a conversation →Not clicks. Cost per acquisition.
Most AdWords accounts we inherit are optimised for the wrong number. Impression share looks healthy, click-through rate looks fine, and the business still can't say what a customer costs. We start at the bottom of the funnel and work back.
- Account restructure. Campaign and ad group architecture rebuilt around margin and intent, not around how the account happened to grow.
- Search term hygiene. Weekly negative keyword work. Most inherited accounts are paying for a third of their traffic twice, or paying for traffic that was never going to buy.
- Conversion tracking that survives audit. Enhanced conversions, offline conversion import and value-based bidding, so Google optimises toward revenue rather than form fills.
- Bid strategy and budget allocation. Target CPA and target ROAS tuned against real margin data, reviewed against seasonality rather than set once.
- Ad copy and asset testing. Responsive search assets tested continuously, with the losing variants actually removed.
- Landing page conversion work. The cheapest performance gain in most accounts isn't in the auction, it's on the page the click lands on.
Whether you're looking for an AdWords management agency, a Google PPC agency or simply Google AdWords management services that report in numbers your accountant recognises, that's the work.
What AdWords management actually involves.
Google Ads is an auction, and the auction never stops moving. Competitors change bids, Google ships new formats, and match types quietly broaden. An account left alone for a quarter is an account losing money slowly.
Managed AdWords means someone senior is in the account every week: reading search terms, moving budget between campaigns, killing the ad groups that flatter the report but never produce a sale. That's the difference between a managed account and a monitored one.
AdWords or Google Ads?
The same platform. Google retired the AdWords name in 2018, but the search demand for "AdWords management" never went away, and neither did the discipline behind it.
Search, Shopping and Performance Max
Three very different auctions with three very different economics. We run them as one budget with one acquisition target, not as three disconnected line items.
Premier Partner status
Google Premier Partner status sits in the top 3% of Australian agencies by performance and spend. It means direct escalation paths and beta access, not a badge on a footer.
Paid and organic together
Paid search buys the position organic hasn't earned yet. Run together, the paid data tells the SEO team which keywords convert before anyone commits a year to ranking for them.
Every channel that matters. Linked, not siloed.
The compound interest of doing this since 2009.
What businesses ask before they switch agency.
Management fees in Australia typically run either as a percentage of ad spend or as a flat monthly retainer. We use a retainer tied to the scope of the account rather than a percentage, because a percentage fee rewards an agency for spending more of your money. Ad spend is paid directly to Google and stays yours. For a realistic figure, we need to see the account and the margin you're working with.
Google rebranded AdWords to Google Ads in July 2018, along with a broader interface change. The platform, the auction and the account structure are the same lineage. Plenty of Australian businesses still search for and refer to AdWords management, and there's nothing wrong with that. If you're looking for an AdWords management agency, you're looking for a Google Ads agency.
Paid search produces data immediately and meaningful performance usually inside 60 to 90 days. The first month is largely structural: fixing conversion tracking, rebuilding campaigns and gathering enough conversion volume for smart bidding to work with. Anyone promising a transformed cost per acquisition in week two is guessing.
You do. We build in your Google Ads account under your billing, and you keep full admin access throughout. If the relationship ends, the account, its history and its learning stay with you. Agencies that build in their own MCC and hand you a report are holding your data hostage.
Usually yes, and they should share a strategist. Paid search buys immediate position and, more valuably, tells you within weeks which keywords actually produce revenue. That intelligence is what an SEO programme should be built on. Running them in separate agencies means paying twice to learn the same thing.
Yes. Paid search is a national channel and we manage accounts for businesses in Sydney, Brisbane, Adelaide, Canberra, the Gold Coast and regional Australia from our Melbourne office. Where a local presence matters, our growth partners cover most major markets.
Send us the account. We'll tell you the truth.
Thirty minutes on your AdWords account with someone who manages them daily. We read the structure, the search terms and the tracking, and tell you where the wasted spend is. No deck, no pitch.
Ready to grow?
Send your details and a senior strategist will be in touch to book your discovery session and map the fastest path to revenue. Prefer to talk now? Call 03 8685 9290.