Facebook Ad Agency Melbourne

Management fees typically run as a monthly retainer scoped to the account, with ad spend paid directly to Meta and remaining yours. For most Melbourne businesses a meaningful test needs enough monthly spend for the algorithm to exit the learning phase; below that, results are mostly noise. We'll tell you honestly if your budget is too thin for paid social to be the right first channel.

More than most businesses expect. A healthy Meta account consumes new creative continuously, because performance decays as an audience sees the same ad repeatedly. A handful of ads running unchanged for six months is the most common reason a Melbourne account plateaus, and it's usually fixable without touching the targeting.

If people already search for what you sell, Google Ads generally produces cheaper and faster conversions because the intent is already there. Facebook and Instagram are stronger where the product is discovered rather than sought, or where you need to create demand rather than capture it. Most established businesses eventually run both, with Meta creating the demand that Google captures.

Yes. Instagram and Facebook are managed through the same Meta ads platform and we run them as one account with creative built for each placement. Treating them as separate channels with separate budgets generally wastes money and fragments the data.

Most often creative fatigue, a tracking break, or an account restructure that pushed campaigns back into the learning phase. Occasionally it's a genuine auction shift or seasonality. It's diagnosable, and the first thing we do on any inherited Melbourne account is establish which of those it actually is before changing anything.

You do. We work inside your Meta Business Manager under your billing with your admin access retained. If the relationship ends, the account, the pixel history and the audience data stay with you.