Show up and
drive sales
with Google Ads
Appear at the right time, and in the right place. Google makes it easier for potential customers to find your business.
Success stories
At Zib Digital, we take pride in helping businesses achieve remarkable results through Google Ads. Our success stories are a testament to our expertise and dedication in driving targeted traffic, increasing conversions, and maximising ROI. With our data-driven strategies and relentless pursuit of excellence, we have consistently delivered exceptional outcomes for our clients.
“At 64:1, our return on ad spend has been absolutely phenomenal.”
Ashu Monga, Marketing Lead at Trak Racer
“We saw a 27 x return on investment, and it really did catapult the campaign.”
Krysti-Lea Moussi, Associate Director Inglewood Coffee Roasters
Why run ads on the world’s most popular search engine
When compared to other search engines, Google is the clear front runner with a massive share of the market. It provides businesses the greatest opportunity to gain awareness and generate conversions.
83%
is Google’s share of the search engine market
2X
PPC generates twice the number of visitors that SEO does
65%
of people click on ads when looking to make a purchase
8:1
Google estimates that their ad platform delivers an 8:1 ROI
Reaching the right people,
in the right place
Whether it’s reaching local customers, expanding your reach globally, or targeting specific demographics, we have the knowledge and tools to maximise your ad performance. Get ready to connect with your desired audience and achieve unparalleled results with our strategic Google Ads solutions.
Google Ads Tab
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Search
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Shopping
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Display
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Video
Search Ads
Harness the power of Google Search Ads to help your business get discovered by potential customers actively searching for products or services like yours. Our expert team combines industry insights with meticulous keyword research to create highly targeted ad campaigns that drive quality traffic to your website. We craft compelling ad copy that resonates with your audience and ensures maximum click-through rates. With continuous monitoring, optimisation, and A/B testing, we fine-tune your campaigns to deliver exceptional results.
Let us propel your business to the top of search engine results pages, increase your online visibility, and drive valuable conversions. Experience the transformative impact of our Search Ads solutions and watch your business soar to new heights.
Get in touch to find out more
Google Shopping
Unlock the potential of Google Shopping with Zib Digital’s expert guidance. We specialise in creating data-driven, visually appealing product listings that capture the attention of online shoppers. Our team utilises advanced optimisation techniques to ensure your products are prominently displayed to your target audience at the right moment. With our deep understanding of Google’s algorithms and extensive experience in product feed optimisation, we enhance your visibility, maximise click-through rates, and drive qualified traffic to your e-commerce store.
From product data optimisation to bidding strategies, we take a holistic approach to elevate your Google Shopping campaigns and boost your online sales. Partner with us to harness the power of Google Shopping and achieve remarkable growth for your e-commerce business.
Google Display Network
Expand your brand’s reach and captivate your audience with our Google Display Network solutions. Our team of creative minds design visually stunning and attention-grabbing display ads that are strategically placed across a vast network of websites, reaching millions of potential customers. With precise targeting options, we ensure your ads are shown to the right audience at the right time, maximising brand exposure and driving engagement.
From dynamic remarketing to contextual targeting, we leverage the full potential of the Google Display Network to boost brand awareness, increase website traffic, and generate valuable conversions. Learn more about unlocking the immense power of visual advertising to establish a strong presence across the digital landscape.
Video campaigns
Elevate your brand storytelling and engage your audience on one of the world’s largest video platforms. Our creative experts specialise in crafting compelling video content that resonates with your target audience, driving awareness and building an emotional connection. We employ sophisticated targeting methods to reach the right viewers, based on demographics, interests, and behaviour. With our data-driven approach, we optimise your video campaigns to maximise views, clicks, and conversions.
From pre-roll ads to in-stream videos, we leverage the power of YouTube to showcase your brand’s unique story and captivate viewers. Let us take your brand to new heights through captivating video campaigns that leave a lasting impact on your audience.
Four great reasons to use Google Ads
The entire point of advertising is to connect with potential customers who might be interested in your services or products. And what better approach is there than advertising on the world’s most widely used search engine? Couple that with Google’s incredible suite of marketing tools, and Google Ads is a hugely effective way to advertise your business.
1. Reach customers at the right time
Google’s market dominance means the potential traffic generated by your ads could be enormous. Google Ads gives you the ability to target individuals who are actively searching for the products or services that your business provides, and therefore, the ads tend to generate more high quality leads and visitors to your website.
2. Flexibility and control
Google Ads provides a range of options to customise your marketing campaigns to fit your specific business needs, and hyper-target the audiences you most want to reach. You also have full control over your marketing spend. For instance, you can set daily budgets and limits on the amount you’re willing to spend, and adjust it at any time.
3. Unmatched audience insights
The Google Ads dashboard provides a comprehensive overview of your campaign’s progress, including the number of clicks, the keywords that visitors used, and the cost per click. In addition to this, Google provides valuable insights into your customers’ behaviour and preferences, such as their location, the devices they use, and the time and days that they’re searching.
4. Promoted positioning
Google Ads accounts for a huge portion of their revenue, so it’s understandable that the search results page has changed so more and more real estate is dedicated to ads. Google have also recently introduced a number of new ad formats, such as product listing and video ads on YouTube, that can be far more engaging than the average organic listing.
Not just Google Ads, we’re a team of digital experts
At Zib Digital, our team is made up of over 140+ digital specialists spread across Australia and New Zealand. When you partner with us, your business gains access to a diverse team of experts, including Google Ads specialists, social media experts, SEO masters, digital design geniuses, email gurus, and savvy strategists. And that’s just our production team!
With over 15+ years of experience in the industry, we have honed our skills and developed a deep understanding of the digital landscape. Our team is dedicated to delivering clever strategies that engage your target audience, drive conversions, and ultimately produce tangible results for your business.
Integrating Google Ads with your CRM can offer several advantages
By integrating Google Ads with your CRM, you can track customer interactions with your ads, website, and other marketing channels. This can help you understand the customer journey and identify the most effective marketing channels.
With integrated data, you can see which ad campaigns are driving the most leads and sales. This information can help you optimise your ad campaigns by adjusting your bidding strategies, ad copy, and targeting.
You can use the data from your CRM to personalise your ads and messaging for specific customer segments. This can improve your ad relevance and increase the chances of conversions.
Integrating Google Ads with your CRM allows you to track the ROI of your ad campaigns. You can see which campaigns are generating the most revenue and calculate your return on ad spend (ROAS).
By analysing the data in your CRM, you can identify customers who are at risk of churn and create targeted campaigns to retain them. For example, you can create custom audiences in Google Ads based on your CRM data and serve them with personalised ads.
How does Google Ads work?
The process of Google Ads involves three key players: the searcher, the advertiser, and the Google Ads platform. The ultimate goal of this process is for businesses to generate revenue by providing products and services that meet the needs of potential customers who are searching for them through Google Ads.
Advertisers bid on keywords
Bidding on keywords is how advertisers let Google know which keywords they want their ads to show up for on the search engine results pages (SERPs). Bids can range from a few dollars to hundreds per keyword. Advertisers typically set a daily budget for individual keyword bids. No matter the size of your business, ads can be tailored to suit your budget. Google Ads allows you to set a monthly cap and even pause or stop your spending at any time.
The potential customer searches in Google
The potential customer searches for a keyword that an advertiser has bid on. On the SERP, they’ll see ads for products or services that closely align with the intent of their query. The order of the ads they see largely depends on ad rank.
Google shows ads for that keyword based on rank
Before results for that keyword appear, Google is working in the background to perform a process called ad rank. Within seconds, Google ranks advertisers in positions one through to the total number of ad spaces available on the SERP. They use keyword quality score and the amount the advertisers have bid on the keyword to determine who gets the number one spot, number two, three, and so on.
The potential customer searches in Google
Once a customer sees an ad for the keyword they searched, they may decide to click on the ad and visit the advertiser's website. Once on the website, the customer may decide to make a purchase, sign up for a service, or take some other desired action.
It's important for advertisers to have a clear understanding of their conversion goals and to track the performance of their ad campaigns to ensure a positive ROI.
Choosing the right keywords
Developing a keyword strategy for your Google Ads campaign involves researching and selecting relevant and effective keywords to target your desired audience.
This process includes analysing your industry, identifying your target audience, understanding search intent, and using keyword research tools to identify high-volume, low-competition keywords. Once you have a list of potential keywords, you can evaluate their effectiveness by considering their relevance to your business, their search volume, and their competition level. Based on this analysis, you can narrow down your keyword list and prioritise the keywords that are most likely to generate traffic and conversions for your business.
Negative keywords are also used in Google Ads to exclude irrelevant search queries from triggering your ads, helping to improve ad targeting and reduce wasted ad spend.
Regularly reviewing and optimising your keyword strategy is essential to ensure that you’re reaching the right audience and achieving your advertising goals.
If a picture is worth a thousand words, video is worth a million
YouTube Ads let you reach your audience where they’re watching.
Often referred to as the world’s second largest search engine, after Google, YouTube boasts billions of active monthly users who are spending an average of 19 minutes a day on the platform. That’s huge!
With a diverse range of ad formats, including skippable ads, non-skippable ads, and interactive ads, you can create engaging and immersive experiences for your target audience. Over 70% of viewers say that YouTube makes them more aware of new brands, and they’re twice as likely to buy something that they saw on YouTube.
Highly sophisticated targeting capabilities also enable advertisers to reach audiences with specific demographics, interests, and viewing habits. Couple this with Google’s powerful analytics tools, and businesses can easily track the performance of their campaigns to ensure they’re making the most of their marketing budgets.
Frequently asked questions
The cost of advertising on Google Ads can vary depending on various factors such as industry, competition, and targeting options. At Zib Digital, we tailor our pricing to suit your specific business goals and budget. Our team works closely with you to develop a customised strategy that maximises your return on investment (ROI) and ensures your ad spend is optimised effectively.
Google Ads and SEO (Search Engine Optimisation) serve different purposes in digital marketing. Google Ads is a paid advertising platform where businesses bid on keywords to display ads on search engine results pages. SEO, on the other hand, focuses on optimising your website to rank higher organically in search engine results. While Google Ads provides immediate visibility and control, SEO helps establish long-term organic traffic. Our team can help you determine the best combination of strategies to achieve your business objectives.
Selecting the right keywords is crucial for a successful Google Ads campaign. We conduct thorough keyword research, analysing search volume, competition, and relevance to your business. Our team identifies high-value keywords that align with your target audience’s search intent. We also utilise advanced tools and analytics to identify long-tail keywords and negative keywords, ensuring your campaign targets the most relevant and valuable audience.
Quality Score is a metric used by Google Ads to assess the quality and relevance of your keywords, ads, and landing pages. It is measured on a scale of 1 to 10, with 10 being the highest score. A higher Quality Score can positively impact your ad performance by lowering your cost per click (CPC) and improving your ad rank. Our team focuses on optimising your campaigns to improve Quality Score, which in turn boosts your ad’s visibility and drives better results.
A good click-through rate (CTR) for Google Ads can vary depending on the industry, ad type, and targeting. Generally, a CTR above 2% is considered decent, while anything above 5% is considered exceptional. However, it’s important to note that the definition of a good CTR can vary based on your specific goals and campaign objectives. Our team constantly monitors and optimises your ads to achieve the highest possible CTR while ensuring your campaign’s overall success.
Negative keywords are specific keywords or phrases that you can add to your Google Ads campaign to exclude your ads from being shown when those terms are searched. By utilising negative keywords, you can refine your targeting and prevent your ads from appearing in irrelevant searches. Our team conducts comprehensive research and analysis to identify negative keywords that help improve the quality and relevance of your ad impressions, resulting in better performance and cost savings.
Ad extensions are additional pieces of information or interactive elements that can be added to your Google Ads to provide more value and enhance your ad’s visibility. These extensions include options like site links, call buttons, location information, and more. By utilising ad extensions, you can make your ads more compelling and increase the likelihood of users engaging with your business. Our team incorporates relevant ad extensions to maximise the impact of your ads and improve click-through rates.
The timeline for seeing results from your Google Ads campaign can vary based on factors such as industry, competition, and campaign optimisation. While some businesses may start seeing results within weeks, others may take longer to achieve their desired outcomes. Our team works diligently to set up, optimise, and monitor your campaigns, aiming to deliver results as quickly as possible. We also provide regular reports and transparent communication, keeping you informed about the progress and performance of your campaign along the way.
With over 15+ years of experience, we have successfully helped businesses across various industries both in Australia and internationally. Our portfolio of over 800+ clients includes a diverse range, from trades to national sportswear retailers, demonstrating our ability to generate positive outcomes for businesses of all types.
Still unsure about investing in Google Ads?
We recognise it can be challenging to know what to believe amid the abundance of misinformation and claims of overnight success. That’s why we’ve created a tool that can demonstrate a realistic return on investment (ROI) from your Google Ads spend. Based on industry standards and your own specific business data, we can assure you that the results are not over-inflated just to make the sale. Book an obligation free demonstration today!
Regardless of your industry or business size, we’re committed to delivering results
With over 15+ years of experience, we have successfully helped businesses across various industries both in Australia and internationally. Our portfolio of over 800+ clients includes a diverse range, from trades to national sportswear retailers, demonstrating our ability to generate positive outcomes for businesses of all types.
Latest thinking
Get up to speed on the industry’s latest trends, strategies, and best practices to keep your digital marketing efforts ahead of the curve. Explore our recent articles and gain a competitive advantage in today’s fast-paced digital world.
Ready to grow?
Take the first step towards achieving your business goals by booking a Discovery Session with our experts today to learn more about how Google Ads can help drive real business growth.
