Increase your reach, awareness & engagement
There’s more to social media than selfies. It’s an essential means of targeting your most relevant customers.
Social media content
that gets results
At Zib Digital, we specialise in delivering social media content that drives tangible results for your business. We craft engaging and compelling content that captures the attention of your target audience, boosts brand visibility, and increases customer engagement. Whether it’s creating eye-catching visuals, crafting persuasive copy, or optimising your social media ads, we are dedicated to delivering measurable outcomes.
Putting our client’s success first
Hear firsthand how our tailored strategies and unwavering dedication have helped businesses like yours achieve remarkable growth and exceed their goals.
I had to say a big thumbs up!
Thanks to the staff and team at Zib Digital particularly Ben, you’re a legend mate. The traffic you have created for our business @ Surefoot continues to be strong and on the up and up. Not a big fan of reviews but I had to say a big thumbs up! Thanks for the support guys.
Business Owner
10 out of 10 for communication
Matt and the team at Zib have been great to work with. I fully recommend them for all your digital media marketing requirements. 10 out of 10 for communication, follow through, reliability, and honesty. Matt is always friendly to talk with and I love his ‘can do attitude’.
Business Owner
These guys know what they’re talking about!
I felt so much relief just talking to Zib Digital. I spoke to Brandon who patiently broke down some core components for me in a digital marketing language that I could actually completely understand and didn’t make me feel overwhelmed. His advice was spot on and I felt like he actually cared for my product and finding the best possible outcome with completely honest answers. He gave me time, patience and actually taught me so much. I have spent hours researching social media marketing but learnt more in my one phone call with Brandon. Thank you so much. These guys know what they’re talking about!
Business Owner
Fantastic, HONEST and friendly service!!
Fantastic, HONEST and friendly service!! I would like to thank Paul and the team at Zib Digital for the help they have provided my company On-Time Pest Control. We were on page 99 when we started and in a very short length of time they had us on the top page. I have been burnt by SEO companies in the past so know a great company when I meet one. HIGHLY RECOMMEND!
Business Owner
The money I spent on my SEO was definitely worth it
Zibmedia not only revamped my boring and tired website, they brought their years of experience as an SEO company in Melbourne, and turned my spot on the 8th page on Google to the number one page in only a short amount of time. Since then my small business has flourished, and the money I spent on my SEO was definitely worth it. I would tell anyone who was looking for an SEO company in Melbourne to definitely give Brad and the team a call straight away.
Business Owner
I would 100% recommend Zib
Guardian Medical chose Zib Media to help raise our website rankings. As soon as we came on board and they made their suggested changes to our website, we started to see a massive difference. I would 100% recommend Zib Media to any other business wanting to achieve the same fantastic results that we had.
Business Owner
DO NOT WASTE YOUR TIME LOOKING ELSEWHERE
Just when my business partner and I thought we wouldn’t be able to find an SEO team that were honest and realistic, Zibmedia popped up. MiningStore has received the kick start it deserved and we owe our success to the team at Zibmedia. Pinku truly is the best in the business and Brad was an excellent account manager who was always contactable. DO NOT WASTE YOUR TIME LOOKING ELSE WHERE. Zibmedia is exactly what your business is looking for. #2 on google ranking for our business name within 2 months. A+
Director
Zib have tripled our business
I’m Michelle, the marketing manager of Klim Swim Australia. I’d like to take this time to thank the wonderful team at Zib for the amazing marketing strategies they have provided for us over the last 4 years. Zib Media have tripled our business through their amazing marketing techniques. I often wonder what they do but let’s be honest I only care about numbers!
Thanks for everything and look forward to our continued relationship.
Marketing Manager
Why social media? Because that’s where your customers are.
The numbers are quite staggering. It’s undeniable that social media is a crucial way to reach your target audience, engage with customers, gather useful insights, and grow your business.
21.45M
social media users in Australia (82.7% of the population)
99.4%
of the Australian population over the age of 13 uses social media
1H 57M
is the average daily time spent using social media
58.1%
of internet users aged 16-64 use social media for brand research
Which social media platform
is right for my business?
There is no one-size-fits-all solution when determining the ideal social media platform for your business. By considering factors such as demographics, user behaviour, and platform strengths, we guide you towards the right social media channels that will maximise your reach and engagement.
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TikTok -
Instagram
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Facebook
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Linkedin
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Youtube
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Pinterest
Unlock the potential of TikTok as a formidable marketing tool
With its vast reach and captivating content format, TikTok enables you to expand your audience and boost conversion rates. Harness the platform’s creative capabilities to showcase your products and services in unique and attention-grabbing ways. At Zib Digital, we understand the power of TikTok and can help you leverage its immense potential to drive meaningful results for your business.
- Interactive features facilitate user engagement and create viral marketing opportunities for businesses.
- With a younger demographic comprising a significant portion of TikTok users, businesses can effectively target and connect with the Gen Z and millennial audience
- The platform’s diverse range of creative tools and filters empower businesses to showcase their products or services in unique and entertaining ways, capturing the attention and interest of users
- TikTok’s algorithm promotes content from lesser-known creators, providing equal opportunities for small businesses
- The viral nature of the platform allows businesses to rapidly gain brand visibility and increase brand awareness
Instagram is an ideal space for creative storytelling, visual branding, and product promotion
Instagram's visual-centric nature and extensive user base make it an excellent platform for businesses looking to enhance their online presence. With its focus on compelling visuals, businesses can effectively showcase their products, services, and brand identity through captivating images and videos.
- Showcase your products or services with high-quality images and videos
- Tap into Instagram's massive user base of over 1 billion monthly active users
- Users on Instagram are highly active, increasing the likelihood of interactions and conversions
- Collaborate with influencers to amplify your brand's reach and credibility
- Leverage Instagram's shopping capabilities to drive direct sales and enhance the customer experience
Facebook is an invaluable platform for businesses seeking to maximise their online presence
Facebook's wide user base, powerful advertising capabilities, detailed analytics, and community engagement features make it an indispensable platform for businesses looking to expand their reach, target their audience effectively, and build meaningful connections with customers.
- With over 2.8 billion monthly active users, businesses can tap into a massive audience
- Facebook's advanced targeting options allow businesses to reach specific demographics and interests
- From image and video ads to carousel and lead generation ads, Facebook offers versatile ad formats to suit various marketing goals
- Detailed analytics and audience insights empower businesses to optimise campaigns and understand their customer base better
- Facebook's interactive features, such as Groups and Events, enable businesses to foster a sense of community and engage with their audience
LinkedIn offers unique advantages for professional networking and brand growth
With a focus on professional networking, brand visibility, lead generation, industry insights, and talent recruitment, LinkedIn is an exceptional platform for businesses. By leveraging its unique advantages, businesses can foster valuable connections, establish themselves as industry leaders, generate quality leads, stay informed about industry trends, and build a strong team to drive growth and success.
- Connect with a network of professionals, decision-makers, and industry leaders
- Establish a strong online presence, increase brand recognition, and showcase expertise
- Leverage targeted advertising and content strategies to generate quality leads
- Stay updated with the latest industry trends, news, and engage in meaningful discussions
- Identify top talent, post job openings, and build a strong team
YouTube is powerful platform to reach and engage with a massive audience through video content
YouTube's vast audience reach, visual storytelling capabilities, SEO advantages, monetisation opportunities, and evergreen content make it an indispensable platform for businesses. By leveraging the power of video, businesses can engage with a massive audience, establish their brand presence, drive traffic, and foster meaningful connections that drive long-term success.
- Connect with billions of users worldwide, expanding brand visibility
- Showcase products, services, and brand personality through compelling video content
- Boost search engine rankings by optimising video descriptions, titles, and tags
- Generate revenue through ads, sponsorships, and YouTube Partner Program
- Videos have long-lasting value, continuously driving traffic and engagement over time
Pinterest enables businesses to create visually appealing boards that can inspire and engage users
The unique visual showcase capabilities of Pinterest provide businesses with an exceptional platform to visually express their products, services, and ideas. With its focus on visual discovery, increased website traffic potential, brand exposure, and the ability to inspire users, Pinterest offers businesses a valuable avenue to connect with their target audience and drive meaningful engagement.
- Tap into Pinterest's visual search capabilities, allowing users to discover and save products or ideas
- Reach an engaged audience actively seeking inspiration and ideas for their projects or purchases
- Pins can drive traffic back to a business's website, boosting visibility and conversions
- The algorithm promotes content organically, increasing brand visibility and reach
- Create visually appealing boards that inspire and engage users, building brand affinity and loyalty
Social media services
Our comprehensive suite of social media services is designed to elevate your brand’s online presence and drive tangible results. From strategy development to content creation and campaign management, we offer a holistic approach that ensures your social media channels become powerful tools for business growth.
Our team of experts leverages their in-depth knowledge of various platforms to create engaging content that resonates with your target audience. We optimise your social media ads for maximum reach and conversion, while providing detailed analytics to measure and refine your campaign performance.
Social Strategy
These days, consistently posting content and engaging with followers isn’t enough to have a positive impact on your bottom line. While these elements of a social media strategy are important for building an influential presence, using social media to reach new customers and drive revenue growth requires a clear purpose, research and planning. We draw on our experience and knowledge gained from our Facebook Marketing Partnership to develop smart Social Media Marketing (SMM) strategies. Want to know how we do it?
Content Creation
Most businesses understand the importance of a consistent tone of voice and visual appearance for their brand communications, however, they often fail with their implementation. The absence of a consistent creative strategy can cause confusion and even distrust. A strong social media graphic guideline is important for complying with a system of brand identity. We determine and maintain a clear style guideline across the relevant social media channels for our clients. We use this to create monthly custom graphics and content that establishes a clear and consistent brand presence.
Community & Ad Management
Our monthly process for implementing and managing a business’s social media strategy starts with a content plan. The plan outlines the creative content we’ll produce, the strategy behind it and when and where it will be published. We execute, monitor, report and cultivate their community to capture qualified prospects, increase engagement and raise brand awareness. With over 67% of consumers now going to social media for customer service, it’s also important to be engaging with your audiences and managing both positive & negative conversations.
Reporting
We track, collate and layout the data from your social analytics each month and use it to improve. Our monthly custom reports detail the impact of your advertising campaign on each platform, so you can review our activities, see where the budget was allocated and what actions were most effective. This in-depth reporting also provides further insight into consumer behaviour, helping you to make more informed marketing decisions moving forward.
Not just social media, we’re a team of digital experts
Zib Digital is a big team, with over 140+ digital specialists spread across both Australia and New Zealand. This is what makes us different. When you partner with us, you don’t just get help from a single marketing professional, your business benefits from our social media experts, SEO masters, Google Ads specialists, digital design geniuses, email gurus, and savvy strategists… and that’s just the production team. We combine all of these incredible capabilities with over 15 years experience to deliver intelligent digital strategies that engage, convert, and most importantly, produce results for your business.
How to make TikTok
work for your business
TikTok isn’t just for bored Gen Z-ers anymore – businesses and influencers are hopping on board in droves and are seeing immense success marketing themselves to users. The short video platform is the fastest growing social media channel in Australia, reaching nearly 7 million users every month. Get in touch to discuss our TikTok Starter Package, or the range of advertising solutions that your business can use to reach a multitude of potential customers.
What’s the difference between Organic and Paid social media?
Understanding the difference between organic and paid social media is essential for maximising your brand’s reach and engagement. Organic social media refers to the content and interactions that occur naturally on your social media profiles. It involves building an authentic community through compelling posts, engaging with your audience, and leveraging word-of-mouth marketing.
Paid social media involves strategically promoting your content and ads to a targeted audience through paid advertising campaigns. It allows you to amplify your brand’s visibility, reach a wider audience, and achieve specific marketing objectives.
At Zib Digital, we specialise in both organic and paid social media strategies, tailoring our approach to your business goals to optimise your social media presence effectively.
Four reasons to invest in social media advertising
Social media advertising offers businesses the opportunity to enhance brand visibility, target specific audiences, leverage various ad formats, and achieve measurable results. By harnessing the power of social media platforms and their advertising capabilities, businesses can elevate their marketing efforts, increase brand awareness, and drive meaningful growth.
By leveraging advanced targeting options, with precise demographic, interest, and behaviour targeting, businesses can ensure their ads are seen by individuals who are most likely to be interested in their products or services, increasing the chances of converting them into loyal customers.
By strategically placing ads on popular platforms, businesses can increase their visibility and reach a wide audience. Consistent exposure to a brand’s messaging, visuals, and offerings helps create brand recognition and familiarity, making potential customers more likely to engage and trust the brand.
Robust analytics and tracking tools provide businesses with valuable insights into ad performance, including impressions, clicks, conversions, and cost per acquisition. This data allows businesses to optimise their campaigns, allocate resources effectively, and ensure they are achieving a positive ROI.
By analysing user engagement, demographic data, and interaction patterns, businesses can gain a deeper understanding of their customers’ preferences, behaviours, and needs. This information can then be used to refine targeting, develop more effective marketing strategies, and tailor products or services to better meet customer expectations, ultimately enhancing overall business success.
Frequently asked questions
Determining the right social platform for your business depends on your target audience, industry, and marketing objectives. Our experts at Zib Digital conduct in-depth research to identify the platforms that align with your target audience’s preferences and behaviours. We then provide guidance on selecting the most suitable platforms to maximise your reach, engagement, and conversions.
Organic social content refers to the posts and interactions that occur naturally on your social media profiles, without any paid promotion. It helps build an authentic community and generate organic reach. Paid social content, on the other hand, involves strategically promoting your posts and ads to a targeted audience through paid advertising campaigns. It allows you to expand your reach, target specific demographics, and achieve specific marketing goals.
Absolutely! Investing in social media content offers numerous benefits, including increased brand visibility, audience engagement, lead generation, and customer loyalty. Social media has become a powerful tool for businesses to connect with their target audience, drive website traffic, and generate meaningful business results. With strategic planning, engaging content, and the right expertise, social media content can yield a high return on investment for your business.
The timeline for seeing results from social media efforts varies depending on several factors, such as your industry, target audience, and the strategies implemented. While some businesses may experience immediate results, others may require more time to build a solid online presence and engage their audience. Our team at Zib Digital focuses on long-term success, implementing strategies that deliver sustainable growth and continuous improvement.
The results of social media marketing can vary based on your business goals, industry, and the effectiveness of your strategies. Common results include increased brand awareness, website traffic, lead generation, customer engagement, and conversions. At Zib Digital, we focus on defining measurable objectives, tracking key metrics, and continuously optimising campaigns to ensure you achieve meaningful results that align with your business objectives.
When you partner with Zib Digital, you can expect a collaborative and results-oriented approach. Our team of experts will work closely with you to understand your business goals, develop tailored strategies, and execute effective social media campaigns. We provide regular reporting and transparent communication, ensuring you stay informed about the progress and results of your social media initiatives. Our aim is to deliver exceptional service, drive tangible outcomes, and help your business thrive in the digital landscape.
Creativity can help brands
build a following
Studies have proven that creative advertising campaigns are more effective at getting results. According to research, well-executed creative campaigns can generate an ROI that is up to eleven times greater than non-creative campaigns. It turns out many people tend to associate the effort put into creating an ad with the perceived quality and value of the brand, leading to increased interest and engagement. Our team produce creative campaigns that not only seek to deliver return on ad spend, but create lasting connections with your customers.
Still unsure about investing in social media marketing?
We recognise it can be challenging to know what to believe amid the abundance of misinformation and claims of overnight success. That’s why we’ve created a tool that can demonstrate a realistic return on investment (ROI) from your social media investment. Based on industry standards and your own specific business data, we can assure you that the results are not over-inflated just to make the sale. Book an obligation free demonstration today!
Latest thinking
Explore our insightful articles that cover trends, strategies, and best practices to help you stay ahead in the ever-evolving digital landscape.
Ready to grow?
Send us your details and we’ll be in touch to organise a Discovery Session. This is where we learn all about you and your business, and explore the ways social media can help you achieve your goals.
