CONNECTING WITH THOSE WHO MATTER
Whether your business is present online on social media or not, you can be sure that’s where people are discussing it. With almost 80% of Australians on social media, it’s easy to see why it’s one of the most influential and economical digital marketing tools. Today, Facebook and Instagram have become an imperative tool for increasing brand awareness, website traffic, leads and conversions. Zib Digital is a one-stop social media marketing agency that effectively implements social media advertising and management to improve communication between your brand and customers.
Most organisations understand the strategic importance of a consistent visual style however fail with their implementation. The absence of a consistent creative strategy can cause confusion and even distrust. A strong social media graphic guideline is important for complying with a system of brand identity. We will determine a clear style guideline across the relevant social media channels for each business and create monthly custom graphics to establish a clear brand presence.
Each month, you’ll be presented with a content plan that outlines what creative we’ve produced, the strategy behind it and when and where it will be published. We’ll execute, monitor, report and cultivate your community to generate qualified leads, increase engagement and raise brand awareness. With over 67% of consumers now going to social media for customer service, it’s more important than ever to be engaging with your audiences and managing both positive & negative conversations.
We track, collate and layout the data from your social analytics each month and use it to improve. Our monthly custom reports detail the impact of your advertising campaign on each platform, so you can review our activities, see where the budget was allocated and what actions were most effective. This in-depth reporting also provides further insight into consumer behaviour, helping you to make more informed marketing decisions moving forward.
GROW WITH SOCIAL MEDIA ADVERTISING
Social media advertising allows you not only to take part in the online conversation but to lead it. Here at Zib Digital, we can run effective advertising campaigns to raise awareness and sales across the platforms. We’ll audit your existing social media channels before actioning campaigns. We’ve worked with clients to increase Facebook reach and engagement rates with cleverly designed, targeted and tested adverts. We can also manage advertising accounts across multiple platforms.
LET’S WORK TOGETHER ON YOUR NEXT PROJECT
READY TO GET STARTED?
If you are interested in finding out more about social media marketing, contact us now.
Many brands believe having a consistent and simple social media presence, posting content and engaging with followers is enough to have a positive impact on ROI. While these elements of a social media strategy are important for building an influential social media presence, the essential element is developing a marketing funnel, identifying conversion optimisation & implementing them. We draw on our experience and knowledge gained from our Facebook partnership to develop smart SMM strategies.