We only work with the smartest companies
That’s because the rest don’t realise they have a problem yet.
We don't dabble in SEO - we live and breathe it.
Every day, there are over 4 million searches in Google search*, so if SEO isn’t part of your strategy, today is the day to add it to your marketing plan.
Having worked with over 1000 brands across dozens of industries, we know that every business is different. That’s why the in-house team of experts at our SEO company create customised strategies to meet specific business goals and needs. Our sweet spot is working with SMEs, and we also work with large national organisations.
Our approach to SEO is
proven to deliver the results
Thorough research helps us understand what your target audience is searching for and how many people are actually searching. Their search terms are your keywords, and we’ll use these to determine the best way to attract them to your website. We also research your competitors and leverage the data we find to help you gain the upper hand.
After conducting a website health check, we begin work to ensure your website and its content are structured smartly. They should be set up to best answer your prospects’ questions, while also being targeted around your products and services. Most important to your SEO campaign is that the targeted pages of your website are easily found and sorted (crawled and indexed) by Google.
There’s no time to be lazy or complacent. We think about the content that your prospects want to see and how we can deliver it to them. We then ensure they experience it in an engaging way that leads them to take action and convert. We also introduce new ways to attract people to your website, such as social media advertising and email marketing tactics.
The digital marketing industry may be unregulated, but there is a ‘rulebook’ of sorts that reputable SEO experts abide by. We apply ongoing efforts to ensure you maintain Google’s attention and continue to receive traffic from new and existing visitors. Google has a habit of moving the goalposts when it comes to how they prioritise what is relevant to consumers. At Zib Digital, we make it our business to know what those priorities are.
A strategy for SEO success
It’s tempting for some digital marketers to skip the planning stage, and choose the most obvious keywords (we know some of our competitors do this). But the strategy development process is key for assessing the competitiveness and search volume (number of searches for a keyword in a given timeframe) of your target market. We prefer to choose keywords that aren’t just relevant but also profitable. That way, you increase website traffic as well as revenue.
With hundreds of successful SEO campaigns under our belt, we’ve got all the case studies you need to feel confident that you’re dealing with the right team.