Google Ads Sydney

Enough to buy the data the account needs to learn, which in Sydney's contested categories is more than elsewhere. Below a certain level of spend the account never accumulates enough conversions for smart bidding to learn from, and a management fee on top of it is money wasted; at that level you are usually better off running a tight Search campaign yourself with our free audit as the roadmap. On the discovery call we'll tell you which of those you are, rather than take a retainer the budget can't support. Our ROI calculator lets you model paid search against your own margins first.

Sydney agencies typically charge either a percentage of ad spend or a flat monthly retainer. We use a retainer scoped to the account, because a percentage fee rewards an agency for spending more of your money. Ad spend is paid directly to Google and remains yours. For a realistic figure we need to see the account and understand the margin you're working with.

Take it over, almost always. An existing account holds conversion history and search term data that a new account would spend months and real money rebuilding. What usually needs replacing is the structure: broad match with no negatives, campaigns split by nothing in particular, and tracking that counts page views as conversions. We audit first, keep what works, and rebuild the rest inside the same account so the history carries forward.

Search first, because it captures people already looking for what you sell. Performance Max can find volume Search misses, but it is opaque and will happily take credit for branded traffic you were already getting free, so it runs with brand exclusions and a Search campaign alongside it for comparison. Demand Gen creates interest on YouTube, Discover and Gmail for businesses whose buyers don't yet know to search. Retailers usually add Shopping. The mix depends on the category, and the report shows each against the others.

Dynamic call tracking swaps the number on the site so every call is tied to the keyword and campaign that produced it. Enhanced conversions pass the lead to Google with the detail it needs to match. Then the part most Sydney accounts skip: closed jobs, settlements or sales are imported back into the account as offline conversions, so Google's bidding learns from revenue rather than from form fills. That is the difference between an account that gets cheaper leads and one that gets better ones.

Paid search produces data immediately and meaningful performance usually within 60 to 90 days. The first month is largely structural: fixing conversion tracking, rebuilding campaigns and accumulating enough conversion volume for smart bidding to work with. In Sydney that volume costs more to acquire, which is another reason not to start with a budget the account cannot learn from. Anyone promising a transformed cost per acquisition in week two is guessing.

Usually, and ideally under one strategist. Paid search tells you within weeks which Sydney keywords produce revenue, and that intelligence is what an SEO roadmap for Sydney should be built on. Splitting the two across separate agencies means paying twice to learn the same thing, and often bidding against your own organic position.

You do. We work in your account under your billing and you keep full admin access throughout. If the relationship ends, the account, its history and its conversion learning stay with you. Agencies that build inside their own manager account and hand you a PDF are holding your data hostage.