Google Ads Perth

Our Perth 4x4 automotive upgrades client ran a structured Search campaign across their core service categories, GVM upgrades, lift kits and brand terms. Over ten months and $13,621 of ad spend it produced 1,368 conversions at $9.96 each, with 642 of those being phone calls straight from the ads. The full breakdown is in the case study.

Enough to buy the data the account needs to learn. Below a certain level of spend the account never accumulates enough conversions for smart bidding to learn from, and a management fee on top of it is money wasted; at that level you are usually better off running a tight Search campaign yourself with our free audit as the roadmap. Perth's less crowded auctions can make a modest budget go a long way, as the case study above shows, and we'll tell you which situation you're in on the discovery call. Our ROI calculator lets you model paid search against your own margins first.

Agencies typically charge either a percentage of ad spend or a flat monthly retainer. We use a retainer scoped to the account, because a percentage fee rewards an agency for spending more of your money. Ad spend is paid directly to Google and remains yours. For a realistic figure we need to see the account and understand the margin you're working with.

Target what you can supply. A metro service business gets suburb-level location targeting north or south of the river, and nothing else. A supplier that ships to the Pilbara or the South West gets regional campaigns with their own budgets, because regional WA buyers search with strong intent and face far less competition for their clicks. Lumping the state into one "Perth" campaign is the most common way a WA account wastes money.

Take it over, almost always. An existing account holds conversion history and search term data that a new account would spend months and real money rebuilding. What usually needs replacing is the structure: broad match with no negatives, campaigns split by nothing in particular, and tracking that counts page views as conversions. We audit first, keep what works, and rebuild the rest inside the same account so the history carries forward.

Search first, because it captures people already looking for what you sell. Performance Max can find volume Search misses, but it is opaque and will happily take credit for branded traffic you were already getting free, so it runs with brand exclusions and a Search campaign alongside it for comparison. Demand Gen creates interest on YouTube, Discover and Gmail for businesses whose buyers don't yet know to search. Retailers usually add Shopping. The mix depends on the category, and the report shows each against the others.

Dynamic call tracking swaps the number on the site so every call is tied to the keyword and campaign that produced it. Enhanced conversions pass the lead to Google with the detail it needs to match. Then the part most accounts skip: closed jobs and sales are imported back into the account as offline conversions, so Google's bidding learns from won work rather than from form fills. In a market where most enquiries arrive by phone, that is the whole game.

Not for the account itself: bids, budgets and search terms are worked daily by our agent stack and reviewed weekly by a senior human, whatever the clock says. For the relationship, strategy calls and reporting are scheduled on Perth time. Ad scheduling is set to when Perth customers actually search and call, not to an east-coast default.

Usually, and ideally under one strategist. Paid search tells you within weeks which Perth suburbs, regions and services produce revenue, and that intelligence is what a Perth SEO roadmap should be built on. Splitting the two across separate agencies means paying twice to learn the same thing.

You do. We work in your account under your billing and you keep full admin access throughout. If the relationship ends, the account, its history and its conversion learning stay with you. Agencies that build inside their own manager account and hand you a PDF are holding your data hostage.