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1,368 leads at $9.96 each
A modest Google Ads budget delivering 136 leads/month for a Perth 4x4 upgrades specialist.
4x4 Automotive Upgrades & Engineering · Perth, WA
The challenge
A Perth-based 4x4 automotive upgrades and engineering specialist needed a cost-effective way to generate a consistent flow of qualified enquiries in a competitive market.
The strategy
A structured Google Ads campaign targeting core service categories, GVM upgrades, lift kits and brand terms, reaching high-intent customers at the moment of search.
The results · 10 months
- $13,621 total ad spend
- 1,368 conversions at just $9.96 each
- 22.75% conversion rate across all campaigns
- 642 phone calls generated directly from ads
- 6,013 clicks from 63,218 impressions at 9.51% CTR
- Brand campaigns converted at 35.88% with CPC of just $1.01
The takeaway
A modest monthly budget consistently delivered over 136 leads per month, with phone calls making up the bulk of enquiries. Every dollar worked hard, turning clicks into real business conversations at under $10 a lead.
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