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Strategy & Research
Market, competitor and audience research, campaign plans and channel recommendations, ready to brief from.
A customised squad of AI marketing specialists, built into the tools your team already uses. Trained on your brand, backed by senior Zib specialists who coach your team every month, and nothing goes live without your sign-off.
AI Partner gives an internal marketing team more capacity and more consistent output. Your squad takes the repeatable work. Your people keep the strategy, the judgement, the brand and the final say.
More output from the team you already have, without adding headcount.
Less time chasing production and reports, more time on the decisions only you can make.
A squad doing the legwork and a senior specialist to check your thinking.
One set of brand rules, applied the same way across every location and channel.
Zib has run digital marketing for Australian businesses since 2009. The system behind your squad, powered by SquadHQ, runs across our own production work, and the senior specialists who use it every day are the people who set up your squad and coach your team.
Forecast revenue, up from $2.8M, driven by paid advertising.
Growth in ecommerce transactions from organic search.
Cost per lead across 1,368 leads on a modest budget, around 136 a month.
Leads a month, up from 53, across a six-year partnership.
Most in-house teams we meet aren't short on talent. They're short on hours, and the hours go to production instead of thinking.
Briefs, drafts, variations and reports eat the hours your team should spend on the plan.
Google, Meta, SEO and analytics each tell part of the story, in a different place.
Quality depends on who's in that week and how busy they are.
By the time the numbers are pulled together, there's little time left to act on them.
Specialists that share your approved brand rules, tools and history, and stop for your sign-off. Most marketing teams start with strategy, content, Google Ads, SEO and reporting.
Market, competitor and audience research, campaign plans and channel recommendations, ready to brief from.
Blog posts, landing pages, emails and social copy, drafted in your brand voice and ready to sign off.
Fresh ad creative and copy variations to test across Meta, TikTok and LinkedIn.
Competitors' rankings, ads, pricing and positioning, checked every week. What changed, and what it means.
Bids, search terms, negative keywords, wasted-spend checks and ad copy. Reported in CPA and ROAS, not impressions.
Keyword and topic research, on-page fixes, technical issues, internal links and schema.
Campaign builds, audiences, creative rotation and budget pacing across Facebook and Instagram.
Scores every lead, drafts the first reply in your tone and gets it to the right person. Works with HubSpot, Pipedrive and more.
Your numbers from every channel, in one plain-English weekly brief with prioritised actions.
Watches Google Ads, Meta, GA4 and Search Console daily, and flags anomalies and opportunities for review.
Finds pages losing rankings or traffic and drafts the updates.
Built around the marketing work unique to your business. If it's repeatable, we'll scope it.
Every specialist works from the same approved brand rules and permissions, with a senior Zib specialist behind them, and waits for your OK before anything goes live.
Your squad does the research, drafting and watching. Your team, or a senior Zib specialist where agreed, signs off anything that matters.
Your campaign goals, brand rules, past results and the numbers from each channel.
Your squad researches, drafts, optimises, keeps watch and pulls the reporting together.
Your team or a senior specialist reviews strategy, creative and any material change.
Approved campaigns and content, plus a prioritised weekly performance brief.
Google Ads
Meta Ads
Google Analytics 4
Search Console
WordPress
Shopify
Webflow
HubSpot
Salesforce
+ your other tools
Built into the tools your team already uses. We confirm exactly how during discovery.
Your brand rules, tone of voice and approved examples are loaded into the squad. Every draft gets a brand-voice pass and an SEO pass before it reaches your team.
As the squad learns your brand, your team spends its time approving, not rewriting.
Monday morning, your Reporting & Insight specialist has read GA4, Search Console, Google Ads, Meta and your CRM. It writes what moved, what didn't and what to do this week.
Same format every week. Skim it in 90 seconds. Forward it to your board.
Your squad adds capacity. Your people stay in charge. And you're never left to work it out on your own.
No black boxes. Your team learns the system while it's being built, so they know how it works from day one.
A conversation about your team, your tools and your goals, so we start with the work that matters most.
We set the squad up in your tools and train it on your brand, while your team learns the system alongside us.
As the squad learns your brand, drafts land ready to sign off and your team knows the system inside out.
A senior specialist reviews results with you, sharpens the playbook and plans which specialist to add next.
AI Partner works best when there's a team, or an owner, ready to stay in the driver's seat. Read both columns honestly before booking.
Same system, same senior people, two delivery models. Pick the one that matches how involved your team wants to be.
| What you get | Do it for meManaged AI | Do it with your team · this pageAI Partner |
|---|---|---|
| Who does the work | Zib senior strategist team | Your squad, with your team in charge |
| Who signs off | Zib senior strategists | Your team, or a senior specialist where agreed |
| Where it runs | In our environment, against your accounts | Built into the tools your team already uses |
| Coaching | Not needed, we run it | Monthly with a senior Zib specialist |
| Ongoing cost | Retainer, scales with scope | Setup + monthly, scoped to your squad |
| Best for | Operators who want it run for them | Teams who want more output and to keep control |
| Cancellation | No lock-in · weekly reporting | Monthly · no lock-in |
No, it multiplies them. Your squad takes the legwork, your people make the calls, and a senior Zib specialist coaches them along the way.
Yes. We map who does what during discovery, so the squad supports your team and your agency rather than duplicating work.
Commonly Google Ads, Meta, Google Analytics 4, Search Console, your CRM (HubSpot, Pipedrive, Salesforce, Zoho) and your website platform (WordPress, Webflow, Shopify and others). The exact connections are confirmed during discovery. If your stack isn't listed, ask.
Your brand rules, tone of voice and approved examples are built into the squad's knowledge, and every draft is reviewed before anything is published.
You do: your team, or a senior Zib specialist where agreed. Nothing goes out without your OK.
Timing is agreed during discovery and depends on the scope and the systems involved. Starting with the core five (Strategy, Content, Google Ads, SEO and Reporting) is the quickest path.
Regular reviews, plus signing off what your squad drafts. Your team learns the system while it's being set up, so it knows how it works from day one.
Senior paid media, SEO and content people from Zib's own team, the same people running campaigns for Zib clients every day. Meet the team →
Your data stays yours. Ownership of workflows and outputs is set out clearly in your agreement before anything is built.
Your squad works inside your tools, with access scoped to what each specialist needs. We sign NDAs as standard and use enterprise-tier model providers with no-training data agreements.
A one-off setup, then a monthly fee, both scoped to the specialists you start with and the tools involved. We map it on your scoping call, and most teams find the comparison with a new hire is the persuasive part.
Managed AI = we run it for you, and you focus on the business. AI Partner = your squad works alongside your team, your people sign off, and we coach them every month. More on Managed AI →
Tell us where your team is losing time and which tools you already use. A senior specialist will map the highest-value place to start, and tell you honestly whether AI Partner is the right fit. No deck. No pitch.
Prefer to look around first? Run the free 30-second audit →