53 → 110 leads / month
Google Ads conversions doubled across a 6-year partnership with a Melbourne car subscription service.
The challenge
A Melbourne car subscription and long-term rental provider needed to establish and grow their digital presence in an emerging, increasingly competitive market, building brand awareness and a reliable pipeline of enquiries from scratch.
The strategy
Over a six-year partnership, a multi-channel strategy combining SEO and Google Ads. SEO focused on domain authority through backlinks, content, meta tags and technical improvements. Google Ads structured around long-term rentals, subscriptions, leasing and ute hire, with ongoing keyword and bid refinement.
The results · last 3 of 6 years
- 3,810 total website conversions (up 72%), including 1,388 phone calls and 1,731 form enquiries
- 121,000 sessions, 99,056 new users, 65.36% engagement rate
- Google Ads: $90,205 spend → 2,004 conversions, 5.81% conversion rate, $45 per conversion, 1,980 phone calls
- SEO: 63,846 organic sessions, 929 conversions (up 32%), clicks up 179%, impressions up 257%
- 1st position for 10 of 19 tracked keywords including "car subscription melbourne" (880/mo), "long term car rental melbourne" (1,000/mo), "lease car melbourne" (1,300/mo)
- GBP impressions up 248%, 2,835 website clicks (+197%), 4.97 star rating across 70 reviews
- Google Ads conversions scaled from 53/mo to 110/mo
The takeaway
A sustained SEO and Google Ads strategy turned a Melbourne new entrant into a market leader. First-position rankings for the category's most valuable keywords. Over 2,000 paid conversions and nearly 1,000 organic enquiries. Long-term commitment to digital compounds.
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