Google Ads Agency Melbourne

Melbourne agencies typically charge either a percentage of ad spend or a flat monthly retainer. We use a retainer scoped to the account, because a percentage fee rewards an agency for spending more of your money. Ad spend is paid directly to Google and remains yours. For a realistic figure we need to see the account and understand the margin you're working with.

Paid search produces data immediately and meaningful performance usually within 60 to 90 days. The first month is largely structural: fixing conversion tracking, rebuilding campaigns and accumulating enough conversion volume for smart bidding to work with. Anyone promising a transformed cost per acquisition in week two is guessing.

Often yes, with caveats. Performance Max can find volume that manual search campaigns miss, but it's opaque and will happily cannibalise branded traffic you were already getting free. It needs brand exclusions, clean conversion data and a search campaign running alongside it for comparison. Handed a budget and left alone, it tends to produce flattering reports and disappointing revenue.

Usually yes, and ideally under one strategist. Paid search buys immediate position and, more valuably, tells you within weeks which keywords actually produce revenue. That intelligence is what an SEO roadmap should be built on. Splitting the two across separate agencies means paying twice to learn the same thing.

You do. We work in your account under your billing and you keep full admin access throughout. If the relationship ends, the account, its history and its conversion learning stay with you. Agencies that build inside their own manager account and hand you a PDF are holding your data hostage.

Yes. For retailers, Shopping is usually the highest-return campaign type and the product feed does most of the heavy lifting. Feed quality, not bidding, is where most Melbourne Shopping accounts are losing money.