$2.8M → $5.3M
Forecast revenue growth driven by paid advertising for a Brisbane roof restoration business.
The challenge
A Brisbane-based roof restoration and repair company needed a consistent pipeline of qualified leads across roof repairs, restorations, cleaning and painting to support ambitious revenue growth in a competitive trades market.
The strategy
A dual-channel paid strategy: Google Ads to capture high-intent search traffic, Meta to build awareness and generate leads at scale. Google Ads structured around core service categories. Meta leveraged video and before/after creative to drive engagement and lead form submissions.
The results · 9 months
- On track to grow from $2.8M to $5.3M in revenuedriven by paid advertising
- 2,671 conversions across all channels (1,095 calls, 518 form submissions, 449 quote requests)
- 18,322 sessions (up 138%), 13,433 new users
- Google Ads: $12,880 spend, 461 conversions, 15.34% conversion rate, $27.94 per lead
- Meta Ads: $15,161 spend, reached 533,000 people across 8M impressions, 210 leads at $0.97 CPC
- Meta lead volume tripled in 6 months: 8/mo → 37/mo
The takeaway
A combined Google Ads and Meta strategy nearly doubled a trades business's revenue in under a year. Two proven, complementary acquisition engines now fuel real growth.
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