Outback Fencing Digital Marketing Case Study
Learn how Outback Fencing grew ecommerce transactions from organic search by 309% in a short period.
Outback Fencing sell high average-order-value products in a highly competitive category, going up against service-oriented websites that had more content and a stronger starting position.
Being an ecommerce site made the content challenge harder, and the website itself was poorly set up to begin with. We restructured and rebuilt the organic foundation, then drove hard at the categories that mattered.
The program delivered a 309% increase in ecommerce transactions from organic traffic in a short period. Total impressions in Australia rose by 27% and sessions from organic traffic grew by 80%. Website engagement is strong, with an acceptable bounce rate and good pages per session and goal completions.
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