Partner · Zib Digital
Zib Digital Partner

Matt Lawrence.

Your Zib partner and digital growth specialist. Commercial SEO, Google Ads and web strategy for local operators. Not a junior on a rotation. Not an employee with a job description. A partner whose P&L is tied to your outcomes.

Matt Arnot, Zib Digital Partner
Matt Arnot Partner · Zib Digital
Instant audit

Drop your URL. Get a real audit in 30 seconds.

A 10-page crawl across 8 categories, a senior strategist read on your positioning, and a sample creative for your brand. No new tab. Everything streams live on this page.

✓ 10-page technical crawl
✓ AEO + GEO readiness
✓ Senior strategist read
✓ Sample creative · generated live
Running audit 0s
  • Reading the homepage
  • Discovering pages · robots.txt + sitemap
  • Crawling up to 10 pages
  • Scoring 7 categories · 25 checks
  • Senior strategist read
Audited
Senior strategist read
Full SEO + AEO coverage
Technical audit. Real crawl data.
Deterministic checks run across technical, content, and AI-search readiness for . No AI guessing on the numbers.
Overall score
,
Passed
,
Issues
,
Pages crawled
,
Live 10-page crawl · deterministic HTML checks Zib hybrid audit · v1
Phase 2 · sample creative generated for you

Here's the kind of social ad we'd run for your brand.

One-shot creative generated by our hybrid agent off the back of your homepage. In a real engagement, this is the first of a hundred. Variants tested daily, scaled by what converts.

Generated · Zib hybrid agent

This was done in 30 seconds. Imagine what we can do in 12 months.

Want a senior strategist to walk you through how to fix these?

Book a conversation →
Partner, not employee

Most agencies
send you staff.
Zib sends you owners.

Matt doesn't work at Zib. He partners with Zib. A partner with her name on the shopfront, her capital on the line, and her P&L tied directly to whether your campaigns work. The accountability model every other agency pretends to have, structurally.

The traditional agency employee
Salary, not stake
  • Paid a wage regardless of whether your campaigns hit or miss
  • Juggling 15+ accounts because the agency needs utilisation targets
  • Free to leave tomorrow. Your onboarding starts again on Monday
  • Senior on the pitch, junior on the delivery, nobody on the phone
  • Agency margin is the priority. Client outcome is the output, maybe
The Zib partner
Skin in the game, name on the door
  • Runs his Zib practice. His business succeeds when yours does
  • Focused caseload by design. Every client moves their personal number
  • Committed long-term. Their livelihood is tied to this territory
  • Senior on the pitch, senior on the delivery, same face on the phone
  • Your profit and their profit are structurally aligned. Not a slogan
About Matt

Your Zib Partner.

Matt is a Zib Digital partner and growth specialist. He works closely with businesses to design tailored digital strategies that deliver real, measurable results, built on a deep understanding of the commercial picture, not a templated playbook.

Trades, ecommerce, professional services, automotive, manufacturing. Matt brings a partner-level commercial lens to every account: paid media that scales, SEO that compounds, websites that convert.

He's the partner you want when you're chasing growth and want someone whose own P&L moves with yours.

"I treat every campaign like it's my own business. If it doesn't move your number, we're doing the wrong work." Matt Arnot, Partner · Zib Digital
Matt Arnot, Zib Digital Partner
Matt · Partner & Growth Specialist
Focus

Commercial digital for growth-minded operators.

SEO, Google Ads, paid social, web and strategy. Trades, automotive, manufacturing, ecommerce, professional services. Every channel that moves the commercial number, and only those.

Model

Partner plus senior manager.

Matt owns the relationship, the commercial framing and the accountability. A dedicated senior digital manager runs the day-to-day execution. You get partner-level thinking and senior specialist craft on the same account. No juniors on rotation.

Approach

Revenue first, everything else after.

Weekly performance tracking. In-flight optimisation. Specific metrics, plain talk. The same commercial discipline applied to every account, large or small.

Case studies · active clients

The work, in detail.

Two live Zib clients. Real numbers, measured against their baselines. Client names withheld on request; references available on a discovery call.

Case 01 · Google Ads + Meta · 9 months

Roof restoration & repair · Brisbane.

Two channels, one growth target. Google Ads on high-intent search, Meta running before-and-after creative at scale. On track to grow from $2.8M to $5.3M in revenue in under a year.

$2.8M
Revenue baseline before the work
$5.3M
Forecast revenue driven by paid
2,671
Total conversions across channels
Website performance
  • 18,322 sessions (up 138%)
  • 13,433 new users
  • 1,095 phone calls
  • 518 contact form submissions
  • 449 quote requests
Google Ads results
  • $12,880 total spend
  • 461 conversions
  • 15.34% conversion rate
  • $27.94 per lead
  • Campaigns by core service line
Meta Ads results
  • $15,161 total spend
  • 533,000 people reached
  • 8M impressions
  • 210 leads at $0.97 CPC
  • Lead volume 8/mo → 37/mo
Case 02 · SEO + Google Ads · 6-year partnership

Car subscription & long-term rental · Melbourne.

Six-year partnership through a category build-out. SEO authority + Google Ads efficiency, refined every quarter. Google Ads conversions doubled from 53 to 110/month. 1st position for Melbourne's most valuable category terms.

3,810
Conversions (up 72%)
53 → 110
Google Ads conversions per month
$45
Google Ads cost per conversion
Last 3 of 6 years
  • 121,000 sessions
  • 99,056 new users
  • 65.36% engagement rate
  • 1,388 phone calls
  • 1,731 form enquiries
Google Ads results
  • $90,205 spend
  • 2,004 conversions
  • 5.81% conversion rate
  • 1,980 phone calls from ads
  • Conversions 53/mo → 110/mo
SEO + 1st position rankings
  • 63,846 organic sessions
  • Organic clicks up 179%
  • #1 "car subscription melbourne" (880/mo)
  • #1 "long term car rental melbourne" (1,000/mo)
  • #1 "lease car melbourne" (1,300/mo)
What Matt's team runs

Five disciplines. One commercial brief.

01 SEO Compounding organic revenue, not vanity rankings. → 02 Google Ads Profitable demand capture, audited weekly. → 03 Paid Social Performance creative at platform speed. → 04 Web & UX Sites built to convert, not just to look good. → 05 Strategy Commercial planning before media planning. →
ZiB OS · Your AI toolkit

The tools I'll put to work for you.

Free, instant, no sign-up to see your result. Run any of them now — your numbers come through to me, and we pick it up from there.

Assess

AI site audit

A 30-second teardown of how your site shows up in AI search — and where it's leaking.

Run the audit Assess

AI Readiness

Eight questions, a score out of 100, and a tailored roadmap for adopting AI.

Take the assessment Map

Automation Map

Map what AI can take off your team's plate, ranked by the hours and dollars you'd reclaim.

Build my map Model

AI growth simulator

See twelve months of compounding growth modelled against your own numbers.

Run the model Model

ROI calculator

Put real figures on the return a growth program could deliver for you.

Crunch the numbers Create

Meta Ads Lab

Generate and pressure-test ad creative against your offer before a dollar of spend.

Open the lab
Open my ZiB OS hub

One home for every tool — branded to me, ready to share with your team.

Partner-owned, accountable, nationally backed.

0+
Clients served across the Zib network
0
Years of Zib experience behind Matt
0%
Month-on-month client retention across Zib
0
Partner on your account. Same face every call.
Common questions

Questions we actually get asked.

01

What does "Zib partner" actually mean?

Matt operates as a Zib partner. He's not a Zib employee. His P&L is tied to his clients and outcomes. The incentive model is structurally different from any other agency in the Zib network: when your campaigns work, his business grows. When they don't, his suffers directly. That's why accountability isn't a slogan on this page.

02

Will I be working with Matt directly, or a junior?

Matt owns the relationship, the strategic direction and the accountability. A dedicated senior digital manager handles the day-to-day execution across channels, briefed and reviewed by Matt. So you get two senior brains on your account: partner-level commercial thinking plus senior specialist craft. No juniors running things behind the scenes, no handoff to a service rep.

03

What kinds of businesses do you work with?

Trades, manufacturers, wholesalers, professional services, commercial B2B, local retail, ecommerce operators. If the business has a commercial outcome tied to being found on Google (phone calls, form fills, quote requests, online sales), the model applies. The two case studies above show the range: a commercial door manufacturer and a refrigerated transport operator, both running at very different scales.

04

How long does SEO take to show results?

Technical fixes move the needle in weeks. Content and local rankings compound over three to six months. Anyone promising "page one in 30 days" for commercial keywords is either lying or bidding on your brand name. Matt reports weekly so you see the compounding, not just the finish line.

05

Where does Matt work?

Matt works with clients across Australia. Wherever you're based, his team builds the local and national architecture together. If a Zib partner for your region handles you directly. Same model, different face.

Book directly with Matt

Let's have a commercial conversation.

Thirty minutes. No deck. No sales team. Straight to the partner who'll run your account. We'll talk about your business, your pipeline, and whether Zib Digital is the right fit.

Book 30 minutes with Matt → Or run a free audit first