Fitment-led search plus high-ticket consideration — specialist automotive marketing is both jobs at once. We build the search presence that answers what your buyers actually type.
Dealer Studio partner
Google Partner
Meta Business Partner
Tell us what you build or fit and we'll map the fitment searches you're currently missing.
Prefer to talk now? Call 03 8685 9290.
Aftermarket and specialist buyers arrive with the vehicle already in the query — the model, the upgrade, the job it has to do. The businesses that win are the ones whose sites are organised the way those searches are asked, and whose campaigns respect that a big build is decided over weeks, not clicks.
Zib's published automotive results to date. Some client names withheld on request — references available on a discovery call.
Unedited, from Google.
Been with Zib Digital for quite a while now. From the get go Matt was very understanding and determined to help my business grow. Zib also created a brand new amazing website for my business as well. Highly recommend Matt and the team to excel your business on any digital platform.harry · Google review
We employed Zib Digital to assist with SEO in Australia. We are now ranking 1, 2 & 3 for all the big search terms and were able to switch off Google paid ads. Zib also assisted with a redesign of our website to increase conversions, we love the new design. We highly recommend the team at Zib Digital.Sun Stream Saunas · Google review
Have worked with Matt at Zib over the past couple of years and have found his knowledge, communication and processes used to optimise my reach to be flawless and driven by data. He regularly updates me on suggested pivots based on what the market is doing. Strongly recommend reaching out to Matt for a chat.Kane Draper · Google review
Read all 90+ Google reviews.
The person on the pitch is the person on the phone twelve months later.
Matt heads growth at Zib and runs the automotive book — dealerships, aftermarket and specialist workshops. He owns the commercial framing; a dedicated senior manager runs the day-to-day. No juniors on rotation.
“I treat every campaign like it's my own business. If it doesn't move your number, we're doing the wrong work.” Matt Arnot · Head of Growth, Zib Digital
Drop your URL. We draft twelve Meta ad concepts live — the build showcase, the fitment proof, the high-ticket consideration angle.
A generic ecommerce agency optimises the cart and ignores the vehicle. A generic automotive agency sells inventory feeds built for dealers. Specialist aftermarket sits between them: fitment content that ranks, high-intent paid capture, and a consideration layer for the builds that take weeks to decide.
Run together, the economics are exceptional — one Zib client's Google Ads account delivers leads at under ten dollars each in a category where the product sells for thousands.
Pages built by model and application — the way the query is typed, not the way the distributor lists it.
Google Ads on fitment and job terms, where intent is extraordinary and the big retailers are generic.
Meta remarketing and build content working the weeks-long decision search ads can't see.
GBP, reviews and local pages for the fitting and repair side — its own campaign, its own economics.
"Best suspension upgrade for a specific model", "will this fit my vehicle", "legal lift height in my state" — these are assistant queries now, and the answers are extracted from structured fitment and compliance content. Brochure categories don't get cited; application data does.
When the query names a vehicle and a job, the cited source is whoever states compatibility plainly.
Generative answers favour operators whose expertise is visible — real builds, current reviews, content specific enough to repeat.
If you fit, install or repair anything, yes — the workshop side is won on local search and Google Business Profile, and it deserves its own campaign beside the national store.
Usually Ads first — fitment terms convert immediately and prove the economics — with vehicle-first SEO compounding behind it so the paid dependency falls over time.
Specific beats big. Low-volume fitment terms carry extraordinary intent and little competition — one client's modest budget produces around 136 leads a month at $9.96 each.
Matt Arnot runs Zib's specialist and high-ticket automotive book nationally. In South Australia, Jacquie Leopardi owns Adelaide automotive — the form below routes straight to her.
Send your details and a senior strategist will be in touch to book your discovery session and map the fastest path to revenue. Prefer to talk now? Call 03 8685 9290.
