You're outranked by the manufacturer you represent, and outspent by the dealer group next door. We build the local demand that fills your showroom and your service bays.
Dealer Studio partner
Google Partner
Meta Business Partner
Tell us about your dealership or workshop and we'll map where your local search position actually stands.
Prefer to talk now? Call 03 8685 9290.
Across 45 dealerships and seven automotive groups.
Forty-five dealerships across seven groups — not a generalist who also does cars.
Matt has spent seven years inside dealership marketing — forty-five separate dealerships across seven automotive groups — so he knows the OEM programs, the co-op rules and how a group is actually structured. He owns the commercial relationship from the first meeting onward.
“I treat every campaign like it's my own business. If it doesn't move your number, we're doing the wrong work.” Matt Arnot · Director & Head of Growth, Zib Digital
Current and recent Zib automotive clients. Some client names withheld on request — references available on a discovery call.
Unedited, from Google.
Have worked with Matt at Zib over the past couple of years and have found his knowledge, communication and processes used to optimise my reach to be flawless and driven by data. He regularly updates me on suggested pivots based on what the market is doing. Strongly recommend reaching out to Matt for a chat.Kane Draper · Google review
The team at ZIB has been exceptional from the moment I first reached out. They began by conducting thorough audits across all my platforms. The audit uncovered a significant gap in my strategy, I was missing out on a large portion of the market while my competitors were capturing that business. They deliver real results without the empty promises and jargon that so many others offer.Chris Chalmers · Google review
I had been referred to these guys and spoke with Matt directly. He was hand on heart the most honest AdWords/marketing guy I've spoken to - he pointed me in the right direction to a better strategy and saved me a heap of money in the process. Absolutely recommend you chat to him.Troy · Google review
Read all 90+ Google reviews.
The whole offer period run as one governed workflow — the single biggest time saving in the dealership.
We read the monthly marketing bulletin and pull out every offer, model, term and end date.
Channels, budgets, audiences, messaging and disclaimers, drafted for the dealer principal and sales manager.
Approved creative, copy and disclaimers pulled from the manufacturer portal and versioned per channel.
Google Ads, Meta, offer pages and Google Business Profile posts built and switched on — after your sign-off.
Around ten cycles per offer: spend pacing, bids, creative rotation, search terms, landing pages, lead quality.
Results by channel, spend per lead and per sale, and what carries into next month. Then the next bulletin lands.
Offer periods vary by bulletin. Every launch and every material change is approved by the dealership first.
One chain: manufacturer direction, live inventory, local campaigns, and the enquiry landing in the workflow you already use.
Dealer Studio is our partnership supplier for the website and digital retail layer. Campaigns run off real stock, and enquiries land in the workflow your team already uses.
Dealer Studio is our confirmed partnership supplier. Where another DMS, CRM or classifieds platform exposes an API we connect through it — each one starts with a technical discovery, so what's achievable varies with the platform's API access and your account permissions.
Generic automotive agencies sell inventory feeds and stop. The available upside is in local intent capture around the dealership, surge campaigns timed to the sales calendar, and a fixed-operations campaign nobody is running.
Each of those is measurable against the numbers a dealer principal already watches: enquiries, test drives booked, service bookings, cost per lead. That's how we report.
Model + suburb, "demo", "runout", "test drive near me" — the searches the manufacturer's site can't win for you.
Plate change, EOFY and runout campaigns built in advance, with budget held back to fund them.
Service, parts and tyres — often the best margin in the business and the least contested search in the category.
Each location's Google Business Profile run properly: categories, stock photography, review velocity.
"Which dealer near my suburb has this model in stock" is an assistant query now. Answers come from Google Business Profile accuracy, current inventory data and structured location content — not from the brand campaign.
Assistants answer availability questions from the sources they can verify. We keep yours accurate and structured.
When a buyer asks where to test drive or service a vehicle, generative answers favour the location with current reviews and specific content.
Not on the model name alone, and you don't need to. You win on local intent, which converts better anyway.
Surge campaigns built in advance, activated on the calendar, with budget held back for it.
It's usually the highest-margin revenue in the business and the least contested search in the category.
Matt Arnot runs national dealer groups and specialist automotive. In South Australia, Jacquie Leopardi owns the Adelaide automotive book — reach her through the form below and it routes straight to her.
Send your details and a senior strategist will be in touch to book your discovery session and map the fastest path to revenue. Prefer to talk now? Call 03 8685 9290.
