Give up the fight you can't win and dominate the three you can: local intent, the sales calendar, and the service bay.
Dealer Studio partner
Google Partner
Meta Business Partner
Tell us about your dealership and we'll map where your local search position actually stands.
Prefer to talk now? Call 03 8685 9290.
A franchised dealer's search reality is upside down: the manufacturer's site has more authority, more budget and a different objective. It wants the model sold anywhere. You need the buyer in your showroom — and the searches that decide that are local, specific and entirely winnable.
Zib's published automotive results to date. Some client names withheld on request — references available on a discovery call.
Unedited, from Google.
Have worked with Matt at Zib over the past couple of years and have found his knowledge, communication and processes used to optimise my reach to be flawless and driven by data. He regularly updates me on suggested pivots based on what the market is doing. Strongly recommend reaching out to Matt for a chat.Kane Draper · Google review
The team at ZIB has been exceptional from the moment I first reached out. They began by conducting thorough audits across all my platforms. The audit uncovered a significant gap in my strategy, I was missing out on a large portion of the market while my competitors were capturing that business. They deliver real results without the empty promises and jargon that so many others offer.Chris Chalmers · Google review
I had been referred to these guys and spoke with Matt directly. He was hand on heart the most honest AdWords/marketing guy I've spoken to - he pointed me in the right direction to a better strategy and saved me a heap of money in the process. Absolutely recommend you chat to him.Troy · Google review
Read all 90+ Google reviews.
The person on the pitch is the person on the phone twelve months later.
Matt heads growth at Zib and runs the automotive book — dealerships, aftermarket and specialist workshops. He owns the commercial framing; a dedicated senior manager runs the day-to-day. No juniors on rotation.
“I treat every campaign like it's my own business. If it doesn't move your number, we're doing the wrong work.” Matt Arnot · Head of Growth, Zib Digital
Drop your URL. We draft twelve Meta ad concepts live — the runout creative, the service-bay offer, the local-stock angle.
The standard dealer stack — an inventory-feed platform plus the OEM's co-op campaigns — sells the model. Nothing in it decides which dealership the buyer walks into. That decision is made on local search, the map pack and reviews, and it's the layer almost nobody manages deliberately.
Our work sits exactly there: per-showroom local presence, surge campaigns timed to the sales calendar, and a fixed-operations line that compounds while the sales floor rides the cycle.
A location page, Google Business Profile and review stream for every site — each tuned to its own suburb's demand.
Runout, plate-change and EOFY campaigns pre-built and activated on schedule, funded by held-back budget.
Service, parts and tyre campaigns on the least contested searches in the category — margin the sales cycle can't touch.
Sales and service rated and grown separately — because a buyer reads them separately.
Buyers now ask assistants where to test drive, which dealer has stock, and what a service costs nearby. Those answers are assembled from Google Business Profile accuracy, current inventory and location data, and review signals — per showroom, not per brand.
The assistant recommends the dealership it can verify — stock, hours, departments, location.
Generative answers favour the dealership with current reviews and content specific enough to quote — per location, per department.
Co-op sells the model nationally — it never chooses which dealer gets the buyer. The local layer that makes that choice, search, the map pack and reviews, is yours alone to win, and the co-op budget doesn't touch it.
Per-site local presence — each showroom's profile, location page and reviews — on shared surge infrastructure. One generic campaign across sites means every showroom loses its own suburb.
Yes — fixed operations runs as its own campaign with its own budget. The searches are cheap because nobody contests them, and the margin usually pays for the programme first.
Matt Arnot runs Zib's national dealer group and motor work. In South Australia, Jacquie Leopardi owns the Adelaide automotive book — the form below routes straight to her.
Send your details and a senior strategist will be in touch to book your discovery session and map the fastest path to revenue. Prefer to talk now? Call 03 8685 9290.
