Door & shutter manufacturer
SEO + Google Ads · Melbourne SE · 18 months
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Enquiries over 18 months — 76% of conversions from organic search.
Industries · Industrial & B2B supply
Your buyers Google part numbers, not slogans.
Industrial search is specification-led, and most manufacturer websites are brochures. Drop your URL below for a 30-second read on whether your technical content can actually be found.
Runs live on this page · no new tab · stay put
Running audit
0s
- Reading the homepage
- Discovering pages · robots.txt + sitemap
- Crawling up to 10 pages
- Scoring 7 categories · 25 checks
- Senior strategist read
Audited
Senior strategist read
Full SEO + AEO coverage
Technical audit. Real crawl data.
Deterministic checks run across technical, content, and AI-search readiness for . No AI guessing on the numbers.
Overall score
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Passed
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Issues
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Pages crawled
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Live 10-page crawl · deterministic HTML checks
Zib hybrid audit · v1
This was done in 30 seconds. Imagine what we can do in 12 months.
Want a senior strategist to walk you through how to fix these?
Book a conversation →The pattern
The buyer already knows what they need. They land on whoever's site contains it.
The person sourcing a component, a piece of equipment or a bulk supply already knows what they need. They search by specification, part number, capacity or material — and they land on whoever's site actually contains those terms. Most manufacturer websites talk about heritage and quality commitment, and rank for neither.
- Your catalogue is a PDF, so it's invisible. Product data locked in a downloadable PDF or a Flash-era table cannot rank. Specification content rendered as indexable pages is the single biggest untapped asset in industrial search.
- Long buying cycles, and no visibility into the first two-thirds. Industrial purchases involve months of research and multiple stakeholders before anyone makes contact. If the only conversion action is "request a quote", you're invisible for most of the journey.
- You're competing with distributors for your own products. Resellers often outrank manufacturers on their own product terms because they publish better structured content.
Why generic marketing fails here
Unglamorous, technical, and it works.
Consumer SEO tactics don't transfer. Industrial search rewards technical depth: specification pages, application-based content, comparison tables, downloadable data republished as indexable HTML.
It's unglamorous work most agencies won't do, and it compounds for years — because a specification page that ranks keeps ranking long after a paid campaign stops.
Specification architecture
Every product's specs, capacities and materials rendered as indexable pages — not locked in a PDF.
Application-led content
Long-form pages built around what the component does and where it's used — how engineers actually search.
Mid-journey capture
Spec sheets, comparison data and range pricing that earn the visit months before "request a quote".
LinkedIn for the stakeholders
Multiple decision-makers touch an industrial purchase. LinkedIn keeps you visible to the ones who never search.
The next frontier · AEO & GEO
Assistants are already doing technical sourcing. PDFs don't get cited.
AI assistants are heavily used for technical sourcing — "supplier of a component with this specification in Australia". Structured specification data is exactly what gets extracted. Manufacturers with indexable technical content are already being cited; those with PDFs are not.
AEO.
Answer Engine Optimisation
Specification data an assistant can extract.
When the query names a capacity, a material or a standard, the answer comes from whoever published it as structured, parseable content.
- Product and specification schema across the catalogue
- Question-first application content mapped to sourcing queries
- Comparison and compatibility data as indexable HTML tables
GEO.
Generative Engine Optimisation
The supplier the model already knows.
Generative engines tie entities to categories. We build the authority content that makes your brand the reference for its product class.
- Entity-level SEO connecting your brand to its component categories
- Authority content built to be cited by LLMs and AI search
- Distributor-proofing: owning your own product terms at the source
Proof · industrial clients
Real manufacturers. Real numbers.
Current and recent Zib clients in the vertical. Client names withheld on request — references available on a discovery call.
Custom trailer manufacturer
Meta · Australia · 9 months
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Qualified leads for a product priced over $400,000 — lead volume up 226% in nine months.
The full library
Every vertical
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More client results across trades, B2B, automotive and ecommerce.
The service mix
What actually wins in industrial.
01
Technical SEO & specification content
Catalogue data as indexable pages — the biggest untapped asset in industrial search.
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Application content
Long-form pages built around use cases, standards and comparisons — how engineers search.
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LinkedIn marketing
Stakeholder reach across the months-long, multi-decision-maker buying cycle.
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Google Ads
High-intent part, spec and capacity terms — low competition, extraordinary intent.
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All industries
Trades, automotive, real estate — every vertical we publish a playbook for.
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Automotive
Dealerships and specialist operators — another specification-led buyer.
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Adelaide
South Australia's industrial base, run by our SA partner.
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Melbourne
Home of the door and shutter manufacturer doing 1,867 enquiries in 18 months.
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Common questions
What manufacturers actually ask us.
That's the advantage. Technical terms have low competition and extremely high intent.
Ranges, usually yes. It qualifies buyers and it's what assistants extract.
Six to twelve months to compound, and it holds far longer than paid demand.
Book the partner who owns this vertical
Talk industrial with your state's partner.
Chelsea Teelow runs South Australia's industrial and commercial book. Corrine Chalmers covers Victoria, Matt Arnot covers Queensland. Thirty minutes, straight to the partner.
Ready to grow?
Send your details and a senior strategist will be in touch to book your discovery session and map the fastest path to revenue. Prefer to talk now? Call 03 8685 9290.