Premium South Australian experience & membership brand.
Meta engine built from scratch. Always-on lead + traffic campaigns running constantly, layered with creative pushes for premium experiences. 110 qualified leads in 12 months at $0.16 CPC.
- $12,654 ad spend over 12 months
- 2.32M impressions · 383K reach
- 78,809 clicks at $0.16 CPC
- 110 qualified leads
- Always-on Lead: 88 leads, 30K clicks
- Always-on Traffic: 22 leads, 27K clicks
- Event-driven creative pushes
- Lookalike + interest prospecting
- 57% South Australia
- 23% New South Wales
- 13% Victoria
- 5% Queensland
Always-on does the volume. Creative does the conversion. Two campaigns running constantly so the funnel never goes cold, plus event-driven creative when the calendar called for it. 110 qualified leads in 12 months at a blended $0.16 CPC and 3.40% CTR, both well ahead of Meta industry averages. Built from a standing start.