Roofing contractor
SEO · Melbourne
0%
Growth in organic traffic — now generating 27 leads a day.
Industries · Trades & home services
Your best month came from a storm, not a strategy.
We build lead flow for trade and home service businesses that doesn't depend on the weather, the season, or luck. Drop your URL below for a 30-second read of where your enquiries really come from — and what's leaking.
Runs live on this page · no new tab · stay put
Running audit
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- Reading the homepage
- Discovering pages · robots.txt + sitemap
- Crawling up to 10 pages
- Scoring 7 categories · 25 checks
- Senior strategist read
Audited
Senior strategist read
Full SEO + AEO coverage
Technical audit. Real crawl data.
Deterministic checks run across technical, content, and AI-search readiness for . No AI guessing on the numbers.
Overall score
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Passed
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Issues
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Pages crawled
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Live 10-page crawl · deterministic HTML checks
Zib hybrid audit · v1
This was done in 30 seconds. Imagine what we can do in 12 months.
Want a senior strategist to walk you through how to fix these?
Book a conversation →The pattern
One extraordinary month. Then the phone stopped.
Most trade businesses have had one extraordinary month. Something happened — a hailstorm, a heatwave, a competitor closing — and the phone rang for four weeks straight. Then it stopped, and nobody could explain either half of it. We work with trade and home service operators across Australia to make lead flow something you plan rather than something that happens to you.
- Your marketing budget is set by the weather. Demand in most trades swings hard with season and weather, so spend is either burning during a quiet fortnight or capped during the exact week buyers are searching. Most operators set a flat monthly budget and wear both. The fix is flexing spend against demand signals, not the calendar.
- More leads is not always the answer. Plenty of trade businesses can already generate more enquiries than the crew can quote, let alone deliver. Lead volume without quoting capacity produces slow responses, poor reviews and churn. Before we sell anyone a campaign, we ask how many jobs a week you can actually take and how fast you get back to an enquiry.
- The local pack decides, and it's decided on things you're ignoring. For most trade searches the map pack sits above everything else, and it's driven by proximity, review velocity, category accuracy and photo freshness — not your website copy. Most operators treat Google Business Profile as a set-and-forget listing. It's the highest-leverage asset you own.
Pick your trade
Different trades, different playbooks.
01
Roofing & restoration
Storm demand is a windfall. We build the lead flow that runs between them.
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02
Tree & grounds care
Marketing that sorts the $400 trims from the $12,000 removals before your crew drives out.
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Pool & outdoor living
Your season is four months long. The winners buy it in autumn.
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04
All industries
Automotive, industrial and B2B supply, real estate — every vertical we publish a playbook for.
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Plumbers, electricians and solar installers, and cleaning and property maintenance operators: those playbooks run today inside client campaigns, and their pages are next to publish. The fastest route is straight to your local partner.
Why generic marketing fails here
Traffic is not the job. Timing is.
Generic agencies optimise for traffic. In trades, traffic is close to meaningless: a homeowner searching "emergency plumber near me" converts within minutes, and someone reading a blog about pipe materials never converts at all.
The work is winning high-intent, geographically tight searches at the moment of need — and making the phone answer fast enough to matter. That's a different discipline to content calendars and impression reports, and it's the one we run.
Demand-flexed budgets
Spend moves with weather, season and storm events, not with the first of the month. Surge when buyers search, throttle when they don't.
Capacity before campaigns
Campaigns sized to how many jobs a week your crew can quote and deliver. More leads into a full crew is how clients end up unhappy.
The local pack, run properly
Google Business Profile category accuracy, review velocity and job photography — the things the map pack actually ranks on.
Speed to lead
Trade searches convert in minutes. Call tracking and response-time discipline turn the same enquiries into more booked jobs.
The next frontier · AEO & GEO
Homeowners now ask AI who to call. The answer is assembled, not ranked.
Homeowners increasingly ask an AI assistant "who's the best roofer in my suburb" rather than scrolling results. Those answers are assembled from your Google Business Profile, your reviews, and structured content on your site that states plainly what you do, where, and for whom. Vague service pages don't get cited.
AEO.
Answer Engine Optimisation
Structured for the answer, not the click.
When the query is "emergency electrician open now near me", the assistant checks the sources it can parse. We make yours the easiest to parse.
- Google Business Profile category accuracy, hours and service areas kept current
- Service pages that state trade, suburb coverage and job types in plain, quotable terms
- Schema markup on services, FAQs and reviews for answer eligibility
GEO.
Generative Engine Optimisation
The operator the AI recommends.
Generative answers favour businesses with recent reviews, photographed jobs and content specific enough to quote. We build that citation surface deliberately.
- Review velocity programmes — current reviews outweigh a stale pile of old ones
- Job photography feeding GBP and service pages with fresh, real evidence
- Suburb and service-area content specific enough for an assistant to repeat
Proof · trades clients
Real trades. Real numbers.
Current and recent Zib clients across the trades. Client names withheld on request — references available on a discovery call.
Roof restoration
Google Ads + Meta · Brisbane
$5.3M
Their own revenue forecast, lifted from $2.8M — driven by paid in nine months.
Pool fencing & inspections
Google Ads · Melbourne
0
Enquiries in under 12 months at an 11.17% conversion rate — under $45 a lead.
Tree services
SEO + Google Ads · Melbourne
0%
Traffic growth, now 20 organic leads a day. A client since 2012.
Electrical contractor
SEO + Google Ads · Melbourne Bayside
0yr
A client since 2023, now in their third year — running SEO and Google Ads together.
The full library
Every vertical
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More client results across trades, B2B, automotive and ecommerce.
The service mix
What actually wins in the trades.
01
Google Ads
Immediate demand capture — emergency and high-intent searches, sized to your quoting capacity.
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Local SEO & Google Business Profile
Compounding lead flow — the map pack, review velocity and suburb coverage.
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Meta advertising
High-ticket, considered jobs — restorations, renovations, outdoor builds — reached before they search.
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Landing pages & web
Built to convert on mobile, where almost every trade enquiry happens.
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Melbourne
The home market — Bayside, the south-east and Geelong run by local partners.
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Brisbane
Queensland trades — roofing, restoration and home services through our QLD partner.
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Common questions
What trade operators actually ask us.
Google Ads within days. Local SEO takes three to six months to compound, which is why most trade clients start on Ads and add SEO once the crew can absorb the volume.
Referral flow is real but uncontrollable — it's strongest when you're busiest and thinnest when you're not. Search demand is the opposite, which makes it the right counterweight.
Then we'd rather fix your conversion rate and average job value first. More leads into a full crew is how clients end up unhappy.
Book your local partner
Thirty minutes. Straight to the partner.
No deck, no sales team. The Zib partner who owns your territory, on your numbers — and if you've run the audit above, they'll have it in front of them.
Ready to grow?
Send your details and a senior strategist will be in touch to book your discovery session and map the fastest path to revenue. Prefer to talk now? Call 03 8685 9290.