Tree services
SEO + Google Ads · Melbourne
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Traffic growth, now 20 organic leads a day — a client since 2012, from 2–5 leads a day at the start.
Industries · Tree & grounds care
Half your enquiries want a $400 trim. The other half don't know they need a $12,000 removal.
Marketing that sorts them before your crew drives out. Drop your URL below for a 30-second read on whether your site is attracting the jobs worth quoting.
Runs live on this page · no new tab · stay put
Running audit
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- Reading the homepage
- Discovering pages · robots.txt + sitemap
- Crawling up to 10 pages
- Scoring 7 categories · 25 checks
- Senior strategist read
Audited
Senior strategist read
Full SEO + AEO coverage
Technical audit. Real crawl data.
Deterministic checks run across technical, content, and AI-search readiness for . No AI guessing on the numbers.
Overall score
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Passed
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Issues
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Pages crawled
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Live 10-page crawl · deterministic HTML checks
Zib hybrid audit · v1
This was done in 30 seconds. Imagine what we can do in 12 months.
Want a senior strategist to walk you through how to fix these?
Book a conversation →The pattern
A hedge trim and an emergency removal share almost no economics.
Tree work has one of the widest job-value ranges of any trade. Most operators market for volume and absorb the qualification cost in quoting time. The better play is filtering at the ad, not at the driveway.
- Unqualified enquiries cost you a truck and half a day. Every quote is a site visit. A campaign that generates fifty enquiries at the wrong job value is worse than one that generates fifteen at the right one.
- Storm and season demand arrives all at once. Post-storm and pre-summer peaks are where the year is made, and they need spend flexed hard rather than held flat.
- Council permits and protected species stop the job after you've won it. Content addressing permit requirements by council area qualifies buyers early, ranks for a genuinely searched question, and positions you as the operator who knows the rules.
Why generic marketing fails here
Cheap leads are the expensive ones.
A generic agency optimises for cost per lead, which in this vertical actively rewards the cheapest, least valuable enquiries. The metric that matters is cost per quoted job above your value threshold.
Getting there means qualification built into the ad copy and the form — job type, tree height, access — plus spend that surges when storms and seasons move demand. Fewer enquiries, better ones, and a crew that quotes jobs worth winning.
Qualify at the ad
Job type, tree height and access asked before the enquiry lands — so the truck rolls for removals, not trims.
Surge on storms and seasons
Pre-summer and post-storm structures built in advance, funded by throttling the quiet months.
Council-area permit content
Permit and protected-species answers by council area — the highest-intent research a big removal generates.
GBP with job photography
Fresh, real job photos and current reviews — the signals the map pack and AI assistants actually weigh.
The next frontier · AEO & GEO
"Do I need council approval to remove a tree?" Almost nobody answers it properly.
"Do I need council approval to remove a tree in my council area" is a high-volume assistant query and almost nobody in the vertical has structured content answering it. That content is both an AEO asset and the best qualification filter available — someone researching council rules is planning a substantial removal.
AEO.
Answer Engine Optimisation
The permit answer, by council area.
Assistants assemble permit answers from whoever states the rules clearly. We make that you — and the enquiry that follows lands on your form.
- Permit and protected-species content structured question-first, per council area
- Schema on services, FAQs and reviews for answer eligibility
- Google Business Profile categories and service areas kept accurate
GEO.
Generative Engine Optimisation
The crew the answer recommends.
When a household asks who to call for a difficult removal, generative answers favour operators with a visible, recent evidence trail.
- Photographed jobs feeding GBP and service pages with fresh evidence
- Review velocity — current reviews outweigh an old pile
- Suburb and job-type content specific enough to be repeated
Proof · tree & trades clients
Real crews. Real numbers.
Current and recent Zib clients. Client names withheld on request — references available on a discovery call.
Pool fencing & inspections
Adjacent trades proof · Google Ads · Melbourne
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Enquiries in under 12 months at an 11.17% conversion rate — the same qualification-first playbook.
The full library
Every vertical
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More client results across trades, B2B, automotive and ecommerce.
The service mix
What actually wins in tree work.
01
Google Ads
Job-value qualification in the ad copy and forms — cost per quoted job, not cost per lead.
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Local SEO & Google Business Profile
Council-area permit content, suburb coverage, review velocity and job photography.
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Meta advertising
Seasonal and post-storm surges — reach the households before they search.
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Trades & home services hub
The full trades playbook — budgets, capacity and the local pack.
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Roofing & restoration
The other storm-driven trade — surge structure built before the event.
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Pool & outdoor living
Seasonal demand, led rather than followed.
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Melbourne
Home of our longest-running tree services client — since 2012.
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Geelong
Western Victoria's trades run through our Geelong partner.
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Common questions
What tree crews actually ask us.
Qualify in the ad copy and the form — job type, tree height, access. Fewer leads, better ones.
Pre-summer and immediately after storm events. We build the surge structure in advance.
It brings the right work — someone researching council rules is planning a substantial removal.
Book the partner who owns this vertical
Talk tree work with your local partner.
Corrine Chalmers runs the Victorian tree and grounds book — including the client at 20 organic leads a day. Matt Arnot covers Queensland and interstate. Thirty minutes, straight to the partner.
Ready to grow?
Send your details and a senior strategist will be in touch to book your discovery session and map the fastest path to revenue. Prefer to talk now? Call 03 8685 9290.