★★★★★
We have been working with Matt for a few months now and the changes we have had with our business have been remarkable. Highly recommend the entire Zib team.WeatherpRoof Restorations · Google review
Industries · Roofing & restoration
Every roofer's best year followed somebody's worst storm.
Storm demand is a windfall. We build the lead flow that runs between them. Consistent enquiry volume when nobody's roof is leaking, so the quiet months stop being quiet.
Talk to a roofing strategist
Tell us about your service area and we'll map where your steady-state lead flow is leaking.
- A senior strategist, not a junior account handler
- Storm surge and steady-state demand both covered
- Response within one business day
Prefer to talk now? Call 03 8685 9290.
The pattern
A hail event fills the diary for a quarter. The other eighteen months decide the business.
Roofing and restoration is the most weather-exposed vertical we work in. A hail event fills the diary for a quarter; the eighteen months either side are where the business is actually won or lost. The operators who grow are the ones with demand capture running before the storm, not scrambling after it.
- You compete hardest exactly when everyone else does. After a storm, every roofer in the region bids the same keywords on the same day and cost per click triples. If your account isn't already warm — quality score built, negatives in place, landing pages tested — you pay the premium and lose the auction.
- Restoration is a considered purchase sold like an emergency. A full roof restoration is a five-figure decision made over weeks by a household, often with two or three quotes. Ads that push "call now" capture the urgent tail and miss the majority who are still deciding. That audience is reachable on Meta, and almost nobody in the vertical is doing it well.
- Your quote-to-win rate is a marketing problem. Most roofers measure leads. The number that actually moves revenue is what share of quotes convert, and that's driven by response time, how the quote is presented and what proof sits behind it.
Proof · roofing clients
Real roofs. Real numbers.
Current and recent Zib roofing clients. Some client names withheld on request — references available on a discovery call.
Roof restoration
Google Ads + Meta · Brisbane · 9 months
$5.3M
Their own revenue forecast, lifted from $2.8M — 2,671 conversions across Google Ads and Meta.
Roofing contractor
SEO · Melbourne
0%
Growth in organic traffic — now generating 27 leads a day.
The full library
Every vertical
0+
More client results across trades, B2B, automotive and ecommerce.
In their words
Rated 4.8 across 90+ reviews.
Unedited, from Google.
★★★★★
Thanks to the team at ZIB for all the work they have put into making sure our Google Ads were spot on! We are now busier than ever. Thank you to Corrine & her team for making sure everything was spot on for us!Winston · Google review
★★★★★
The team at ZIB has been exceptional from the moment I first reached out. They began by conducting thorough audits across all my platforms. The audit uncovered a significant gap in my strategy, I was missing out on a large portion of the market while my competitors were capturing that business. They deliver real results without the empty promises and jargon that so many others offer.Chris Chalmers · Google review
Read all 90+ Google reviews.
Meta Ads Lab · free preview
See a month of your roofing Meta ads, before you spend a dollar.
Drop your URL. We draft twelve Meta ad concepts live — the storm-response creative, the off-season restoration offer, the suburb-level proof.
Meta Business Partner
30,000+ ads launched
Senior strategist on every account
Why generic marketing fails here
Three disciplines. Most agencies run one.
A generic agency will run a search campaign on "roof repairs" and report clicks. This vertical needs seasonal budget flexing, storm-triggered campaign activation by postcode, and a Meta remarketing layer for the long consideration window.
Those are three different disciplines, and the difference shows up in the only numbers that matter: what a lead costs during the surge, and whether the phone still rings in the quiet half of the year.
Baseline + surge structure
A standing campaign sized to your everyday capacity, and a surge layer built in advance — activated by postcode within hours of an event.
A warm account, always
Quality score, negatives and tested landing pages maintained year-round, so post-storm auctions cost you less than the roofer starting cold.
The consideration window
Meta creative — before-and-afters, finance clarity, proof — working the weeks-long restoration decision the search ads can't see.
Quote-to-win discipline
Call tracking, response-time reporting and proof assets behind the quote, because winning the job beats buying another lead.
The next frontier · AEO & GEO
After the storm, homeowners ask AI who's reputable and available.
Post-event, homeowners increasingly ask AI assistants who's reputable and available in their area. Being cited requires an accurate, category-correct Google Business Profile with recent reviews and photographed jobs, plus service-area content specific enough to be quotable.
AEO.
Answer Engine Optimisation
Category-correct, current, checkable.
"Roof repairs near me after hail" is now an assistant query. The answer is assembled from the sources a model can verify.
- Google Business Profile categories, service areas and hours kept accurate
- Recent reviews and photographed jobs — the freshness signals assistants weigh
- Service and suburb pages that state scope plainly enough to be quoted
GEO.
Generative Engine Optimisation
The roofer the answer names.
Generative answers favour operators with a real evidence trail. We build it deliberately, so the recommendation engine has something to cite.
- Storm and restoration content mapped to how households actually ask
- Structured data on services, reviews and FAQs for answer eligibility
- Proof pages with outcomes an assistant can safely repeat
The service mix
What actually wins in roofing.
01
Google Ads
Search and Performance Max — a warm baseline campaign plus the postcode-triggered surge layer.
→
02
Meta advertising
The consideration window — before-and-after creative for the households still deciding.
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03
Local SEO & Google Business Profile
The map pack, review velocity and service-area coverage that compound between storms.
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04
Conversion-focused landing pages
Built and tested before the surge, so the click you pay a premium for actually converts.
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05
Trades & home services hub
The full trades playbook — budgets, capacity and the local pack.
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06
Tree & grounds care
The other storm-driven trade — qualification at the ad, not the driveway.
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07
Pool & outdoor living
Seasonal demand, led rather than followed.
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08
Brisbane
Hail alley — Queensland roofing runs through our Brisbane team.
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09
Melbourne
Restoration and repair demand across the metro and Bayside markets.
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Common questions
What roofers actually ask us.
Yes — geo-targeted campaigns can be built in advance and activated by postcode within hours of an event.
For restoration and full replacement, yes. It's where the households who aren't searching yet can be reached, and it's underused in this vertical.
We build a baseline campaign sized to your standing capacity and a surge layer that activates on demand.
Book the partner who owns this vertical
Talk roofing with Matt Arnot.
Matt runs Zib's roofing and restoration book across Queensland, Victoria and nationally — including the client whose revenue forecast lifted from $2.8M to $5.3M. Thirty minutes, straight to the partner.
Ready to grow?
Send your details and a senior strategist will be in touch to book your discovery session and map the fastest path to revenue. Prefer to talk now? Call 03 8685 9290.