Partner · Melbourne · Bayside
Zib Digital Partner · Melbourne Bayside

Marty Tucker.

I help Bayside trade and service businesses dominate local search. Commercial SEO, Google Ads and web strategy from a sales-and-media operator who's spent decades close to revenue. Not a junior on a rotation. Not an employee with a job description. A partner whose P&L is tied to your outcomes.

Marty Tucker, Zib Digital partner and digital marketing advisor
Marty Tucker Melbourne Bayside · Zib Digital
Instant audit

Drop your URL. Get a real audit in 30 seconds.

A 10-page crawl across 8 categories, a senior strategist read on your positioning, and a sample creative for your brand. No new tab. Everything streams live on this page.

✓ 10-page technical crawl
✓ AEO + GEO readiness
✓ Senior strategist read
✓ Sample creative · generated live
Running audit 0s
  • Reading the homepage
  • Discovering pages · robots.txt + sitemap
  • Crawling up to 10 pages
  • Scoring 7 categories · 25 checks
  • Senior strategist read
Audited
Senior strategist read
Full SEO + AEO coverage
Technical audit. Real crawl data.
Deterministic checks run across technical, content, and AI-search readiness for . No AI guessing on the numbers.
Overall score
,
Passed
,
Issues
,
Pages crawled
,
Live 10-page crawl · deterministic HTML checks Zib hybrid audit · v1
Phase 2 · sample creative generated for you

Here's the kind of social ad we'd run for your brand.

One-shot creative generated by our hybrid agent off the back of your homepage. In a real engagement, this is the first of a hundred. Variants tested daily, scaled by what converts.

Generated · Zib hybrid agent

This was done in 30 seconds. Imagine what we can do in 12 months.

Want a senior strategist to walk you through how to fix these?

Book a conversation →
Partner, not employee

Most agencies
send you staff.
Zib sends you owners.

Marty doesn't work at Zib. He partners with Zib. A partner with his name on the shopfront, his capital on the line, and his P&L tied directly to whether your campaigns work. The accountability model every other agency pretends to have, structurally.

The traditional agency employee
Salary, not stake
  • Paid a wage regardless of whether your campaigns hit or miss
  • Juggling 15+ accounts because the agency needs utilisation targets
  • Free to leave tomorrow. Your onboarding starts again on Monday
  • Senior on the pitch, junior on the delivery, nobody on the phone
  • Agency margin is the priority. Client outcome is the output, maybe
The Zib partner
Skin in the game, name on the door
  • Runs Zib Melbourne Bayside. His business succeeds when yours does
  • Focused caseload by design. Every client moves their personal number
  • Committed long-term. Their livelihood is tied to this territory
  • Senior on the pitch, senior on the delivery, same face on the phone
  • Your profit and their profit are structurally aligned. Not a slogan
About Marty

Melbourne Bayside’s Zib Partner.

Partner and digital marketing advisor at Zib Digital. Marty combines extensive industry experience with a straightforward, client-focused approach. He works closely with businesses to create tailored strategies that deliver real, measurable results.

A strong background in sales and account management, shaped by previous roles in media. Marty brings commercial insight and strategic clarity to every project. He cuts through the digital noise and translates it into what actually moves revenue.

Passionate about building genuine relationships, understanding what makes each client tick, and helping brands grow through smart, effective digital marketing advice. Weekly tracking, in-flight optimisation, every marketing dollar held to account.

"I treat every campaign like it's my own business. Genuine relationships, straight talk, and results that show up on the P&L." Marty Tucker, Partner · Zib Digital
Marty Tucker on the Bayside foreshore in front of the Brighton bathing boxes, Zib Digital Partner
Marty · In Bayside
Marty Tucker working closely with a client over coffee, Zib Digital Partner
Marty · Working closely with clients
Marty Tucker presenting campaign performance numbers, Zib Digital Partner
Marty · Presenting the numbers
Focus

Commercial digital for growth-minded operators.

SEO, Google Ads, paid social, web and strategy. Trades, manufacturers, wholesalers, ecommerce, professional services. Every channel that moves the commercial number, and only those. Local presence and national reach, running together.

Model

Partner plus senior manager.

Marty owns the relationship, the commercial framing and the accountability. A dedicated senior digital manager runs the day-to-day execution. You get partner-level thinking and senior specialist craft on the same account. No juniors on rotation.

Region

Melbourne, Bayside.

Brighton, Sandringham, Hampton, Beaumaris, Cheltenham, Mentone. Bayside trade and service businesses dominating local search. Local presence with the full Zib national team behind it.

A selection of Marty's Bayside clients
Master Builders Association Victoria
Scaffold
Prokop Electrical
SMP
Noorden Real Estate
+ many more
Case studies · active clients

The work, in detail.

Two live Zib clients. Real numbers, measured against their baselines. Client names withheld on request; references available on a discovery call.

Case 01 · Google Ads · 12 months

Pool fencing & inspections · Melbourne.

Structured paid search across three pillars, aluminium pool fencing, glass pool fencing, brand. High-intent search terms, three campaigns, one clear commercial outcome. 418 qualified enquiries at $44.34 per lead.

418
Conversions from Google Ads
11.17%
Conversion rate across campaigns
$44.34
Cost per conversion
Campaign performance
  • $18,536 total ad spend
  • 3,741 clicks
  • 51,847 impressions
  • 7.22% click-through rate
  • $4.95 average CPC
Conversion breakdown
  • 250 quote requests
  • 93 phone link clicks
  • 45 email clicks
  • 30 calls from ad extensions
  • 418 total conversions tracked
By service line
  • 217 aluminium fencing conversions
  • $35.24 cost per aluminium lead
  • 137 glass fencing conversions
  • 11.36% glass fencing conversion rate
  • +321% website sessions to 6,824
  • 5,758 new users driven to site
Case 02 · Google Ads + Meta · 9 months

Roof restoration & repair.

Two channels, one growth target. Google Ads capturing high-intent search traffic, Meta running before-and-after creative at scale to drive awareness and leads. On track to grow from $2.8M to $5.3M in revenue in under a year.

$2.8M
Revenue baseline before the work
$5.3M
Forecast revenue driven by paid
2,671
Total conversions across channels
Website performance
  • 18,322 sessions (up 138%)
  • 13,433 new users
  • 1,095 phone calls
  • 518 contact form submissions
  • 449 quote requests
Google Ads results
  • $12,880 total spend
  • 461 conversions
  • 15.34% conversion rate
  • $27.94 per lead
  • Campaigns by core service line
Meta Ads results
  • $15,161 total spend
  • 533,000 people reached
  • 8M impressions
  • 210 leads at $0.97 CPC
  • Lead volume 8/mo → 37/mo
What Marty's team runs

Five disciplines. One commercial brief.

01 SEO Compounding organic revenue, not vanity rankings. → 02 Google Ads Profitable demand capture, audited weekly. → 03 Paid Social Performance creative at platform speed. → 04 Web & UX Sites built to convert, not just to look good. → 05 Strategy Commercial planning before media planning. →
ZiB OS · Your AI toolkit

The tools I'll put to work for you.

Free, instant, no sign-up to see your result. Run any of them now — your numbers come through to me, and we pick it up from there.

Assess

AI site audit

A 30-second teardown of how your site shows up in AI search — and where it's leaking.

Run the audit Assess

AI Readiness

Eight questions, a score out of 100, and a tailored roadmap for adopting AI.

Take the assessment Map

Automation Map

Map what AI can take off your team's plate, ranked by the hours and dollars you'd reclaim.

Build my map Model

AI growth simulator

See twelve months of compounding growth modelled against your own numbers.

Run the model Model

ROI calculator

Put real figures on the return a growth program could deliver for you.

Crunch the numbers Create

Meta Ads Lab

Generate and pressure-test ad creative against your offer before a dollar of spend.

Open the lab
Open my ZiB OS hub

One home for every tool — branded to me, ready to share with your team.

Partner-owned, Melbourne-based, nationally backed.

0+
Clients served across the Zib network
0
Years Marty has spent inside Zib Digital
0%
Month-on-month client retention across Zib
0
Partner on your account. Same face every call.
Common questions

Questions we actually get asked.

01

What does "Zib partner" actually mean?

Marty operates as a Zib partner. He's not a Zib employee. His P&L is tied to his clients and outcomes. The incentive model is structurally different from any other agency in the Zib network: when your campaigns work, his business grows. When they don't, his suffers directly. That's why accountability isn't a slogan on this page.

02

Will I be working with Marty directly, or a junior?

Marty owns the relationship, the strategic direction and the accountability. A dedicated senior digital manager handles the day-to-day execution across channels, briefed and reviewed by Marty. So you get two senior brains on your account: partner-level commercial thinking plus senior specialist craft. No juniors running things behind the scenes, no handoff to a service rep.

03

What kinds of businesses do you work with?

Trades, manufacturers, wholesalers, professional services, commercial B2B, local retail, ecommerce operators. If the business has a commercial outcome tied to being found on Google (phone calls, form fills, quote requests, online sales), the model applies. The two case studies above show the range: a commercial door manufacturer and a refrigerated transport operator, both running at very different scales.

04

How long does SEO take to show results?

Technical fixes move the needle in weeks. Content and local rankings compound over three to six months. Anyone promising "page one in 30 days" for commercial keywords is either lying or bidding on your brand name. Marty reports weekly so you see the compounding, not just the finish line.

05

Do you only cover Melbourne Bayside?

Marty's territory is Melbourne, focused on Bayside. If you're based here but sell nationally or interstate, his team builds the local and national architecture together. If you're outside Melbourne, the Zib partner for your region handles you directly. Same model, different face.

Book directly with Marty

Thirty minutes. Straight to the partner.

No deck, no sales team. Pick a time below. If you've just run the audit above, Marty will have your results in front of him before the call.

Get in touch

Send us your details and Marty will be in touch to discuss your business goals.