The fat kid from the western suburbs of Melbourne who watched ‘Home and Away’ and wanted to get into the media but wasn’t attractive enough for TV, so he got into radio instead! Radio Presenter. Marketing Manager. Sales Transformation. Digital Marketing Consultant.
WORKING WITH PAT PANETTA
In traditional and digital media the philosophy is the same; find and target your high-value audience, understand what stage of the ‘buying cycle’ they’re in and create relevant, high-value content to engage and add value. But the difference is that digital marketing can micro-target an audience, it can be measured in real-time, re-target consumers via programmatic buying and is more cost-effective in many cases. Marketing is now ‘consumer-driven’; the media is simply a platform to amplify their thoughts and feelings. They’ll consume content when and with the device they choose – the game has changed! Embrace this or lose market share to your competitors.
Pat Panetta studied Economics and Commerce at La Trobe University and then entered commercial radio. And that’s when the fun started!
Creating a unique mix of on-air presenter and marketing strategist, he honed his skills of engaging an audience with relevant and engaging content and eventually becoming a leader at promoting and selling products and services on radio and TV. He was promoted to Sponsorship and Content Solutions Manager at Melbourne’s highest rating radio station, designing marketing campaigns for clients of Fairfax Media across all platforms. That’s when he fell in love with the power of digital marketing.
Proven in sales transformation, Pat will use the traditional immutable laws of marketing blended with the new rules of digital marketing to assist your business to locate and cultivate your high-value audience to increase awareness and to boost sales.