Australian commercial door and shutter manufacturer.
Dual-channel lead engine built from scratch. Organic search doing the heavy lifting on volume, Google Ads capturing high-intent commercial buyers on product-specific queries. 1,867 qualified enquiries over 18 months.
- 41,328 total website sessions
- 26,529 organic sessions (64%)
- 31,278 new users
- 53.11% engagement rate
- 2:34 average session duration
- 76% of conversions from Google
- 824,000+ search impressions
- 6,885 organic clicks
- 696 keyword position improvements
- #1 for "commercial concertina doors"
- #3 for "polycarbonate roller shutters"
- #5 for "commercial door repair"
- 1,166 conversions from organic
- +124% Google Business Profile impressions
- $18,859 total spend
- 483 conversions
- 5,181 clicks at $3.64 CPC
- 8.74% click-through rate
- 9.33% conversion rate
- High-intent product-specific search terms