Working with George
Every day I’m blown away by the waste a company will go through to acquire a new customer, only to begin a conversation with them in a language nobody understands.
There is no one size fits all solution to digital marketing, my area of expertise is to dig deep to find where we can improve results by working with our 30-strong-team of in-house experts in SEO, SEM, social media, data, content and creative.
Once I find the weakest link in your business, I put a plan in place to make it your strongest.
I’m obsessed with future-focused intelligent digital marketing which delivers results. Prior to becoming a partner at Zib I worked for catch.com.au, domain.com.au, Fairfax and News Limited in both digital and content teams.
Over the last 20 years, I’ve learnt that good marketing is impossible to execute without the right strategy. My passion is developing quality strategy with clients and setting up the architecture early in the piece to ensure campaigns run successfully and we achieve commercial KPIs.
I’m a tech geek and enjoy studying what new trends, metrics and devices are new to the market.
I’m happily married with three children, enjoy volunteering at the Mitcham Football Club and cycling with friends through the Dandenongs and Yarra Valley on the weekends.
Some ego boosters
Acting CEO, Melbourne Press Club
Senior Public Relations Consultant