Email marketing in Melbourne.
The only audience you own outright. Every other channel rents attention from a platform that can change its mind. Your list can't be deplatformed, repriced or algorithmically buried. Most Melbourne businesses sitting on one barely use it. Drop your URL below for a 30-second read.
- Reading the homepage
- Discovering pages · robots.txt + sitemap
- Crawling up to 10 pages
- Scoring 7 categories · 25 checks
- Senior strategist read
This was done in 30 seconds. Imagine what we can do in 12 months.
Want a senior strategist to walk you through how to fix these?
Book a conversation →Not a newsletter. A revenue channel.
Most email programmes we inherit are one monthly send to the whole list. The money is in the automated flows nobody has built: the sequences that fire off behaviour and keep producing revenue while you're asleep.
- Lifecycle flows. Welcome sequences, abandoned cart and browse, post-purchase, replenishment and win-back. Built once, earning continuously.
- Segmentation that means something. Behaviour, purchase history and engagement recency, rather than one list treated as one person.
- Campaign management. Planned, written, designed, tested and sent, on a calendar that ties to your commercial year rather than to whatever occurred to someone on Monday.
- Deliverability engineering. SPF, DKIM and DMARC, list hygiene and sender reputation. An email that lands in Promotions was never going to convert.
- Design and copy. Templates that render properly in Outlook and on mobile, with copy written to be scanned rather than read.
- Reporting on revenue. Revenue per email, per flow and per subscriber. Open rates stopped being trustworthy the day Apple Mail Privacy Protection shipped.
The channel that makes the others profitable.
Email rarely acquires the customer. It decides whether that customer was worth acquiring. When your paid media has to fund a business on first purchase alone, the numbers are brutal. When email reliably produces the second and third purchase, the whole acquisition model changes.
That's why we don't run email as a standalone retainer in isolation. It sits alongside the paid and organic work, sharing the same audience data and the same commercial targets.
Platform agnostic
Klaviyo, Mailchimp, HubSpot, Campaign Monitor, ActiveCampaign. We work in what you already pay for unless there's a real reason to move.
eCommerce vs B2B
Retail email lives on flows and frequency. B2B email lives on nurture and sales alignment. Same channel, genuinely different playbooks.
Spam Act compliance
Australian rules on consent, sender identification and unsubscribe are stricter than a lot of imported templates assume. We build to them.
List growth
An email programme is capped by the size and quality of the list. Capture strategy on-site and through paid social is part of the work, not an afterthought.
Every channel that matters. Linked, not siloed.
What Melbourne businesses actually ask.
A full-service email retainer generally scales with send frequency and how much design and copy you need each month. A programme covering core lifecycle flows plus two to four campaigns a month sits in the low-to-mid four figures for most Melbourne businesses. Platform costs are separate and depend on list size. If your list is under a few thousand people, we'll usually recommend building it before paying anyone to email it.
It remains one of the highest-return channels available, largely because the audience is owned rather than rented and the cost per send is near zero. What has changed is that generic broadcast email performs badly while segmented, behaviour-triggered email performs better than ever. The channel isn't tired; untargeted use of it is.
Usually authentication or reputation. If SPF, DKIM and DMARC aren't configured on your sending domain, mailbox providers have no reason to trust you, and Google and Yahoo now enforce this for bulk senders. The other common cause is repeatedly emailing people who never open, which teaches providers your mail isn't wanted. Both are fixable, and it's the first thing we audit.
For eCommerce, Klaviyo is generally worth its price because of how deeply it reads store behaviour. For B2B with a sales team, HubSpot or ActiveCampaign make more sense because email needs to talk to the CRM. Mailchimp and Campaign Monitor are perfectly capable for straightforward campaign sending. We'd rather use what you have than bill you for a migration you don't need.
More often than most Australian businesses are comfortable with, and less often than aggressive retailers do. For most, weekly campaign email plus behaviour-triggered flows is the right starting point. The real answer comes from watching unsubscribe rate against revenue per send and adjusting from there, rather than from a rule of thumb.
Yes. Strategy, copy, design, build, testing and send are all in scope, and the templates are handed over in your platform so you're never locked out of your own programme. If you have an internal team who'd rather execute, we're happy to run strategy and review only.
Drop the URL. We'll tell you the truth.
Thirty minutes on your list, your flows and your deliverability. We'll tell you what's leaking revenue and what to build first.
Ready to grow?
Send your details and a senior strategist will be in touch to book your discovery session and map the fastest path to revenue. Prefer to talk now? Call 03 8685 9290.