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You+Aus Digital Marketing Case Study

See how You+Aus generated 200 leads in a single month at an average cost of just $4.50 through paid social and Google Ads.

You+Aus is a relocation agency that helps people in the medical industry relocate to Australia, guiding them through the move and helping them choose the location and shifts that suit.

Because their offer is so specific, the early work was all about getting the strategy right. The time we were able to spend understanding the brand purpose and refining the approach for their niche objectives paid off quickly — the campaigns delivered standout results in a remarkably short window.

In just one month, paid social and Google Ads generated 200 leads at an average cost of only $4.50 on Meta. The campaign reached an audience of more than 134,000 people and served over 291,000 impressions, driving 4,412 visitors to the site at an average cost per click of just $0.52.

Click-through rates reached a high of 3.86%, averaging 3.02% for lead generation — well above benchmark for the category.

“From the moment Zib took on our brand, they set realistic objectives that aligned perfectly with our business goals,” said Maria Makedonas, Marketing Manager at You+Aus.

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