$638K in organic revenue
First-page dominance for the highest-volume keywords in a competitive ecommerce category.
The challenge
The client needed to reduce reliance on paid channels by building a strong organic search presence that could drive product visibility and online sales in one of Australia's most competitive ecommerce categories.
The strategy
A comprehensive SEO program: technical optimisation (301 redirects, sitemaps, Core Web Vitals, schema markup), on-page improvements (meta tags, page copy, image compression, internal linking) and ongoing content and backlink acquisition.
The results · 15 months
- $638,600 in revenue attributed directly to organic search
- 77,134 organic sessionslargest non-paid traffic source
- 65,809 organic clicks (up 144%) from 3.87M impressions (up 198%)
- 32 keyword position improvements, average ranking 12.4
- 1st position for "trampolines" (60,500/mo), "in ground trampoline", "trampoline net", "trampoline springs"
- 2nd position for the core term "trampoline" (60,500/mo)
- GBP impressions up 159%, 1,023 website clicks, 199 call clicks
The takeaway
SEO now accounts for over $638,000 in direct revenue and is the site's most valuable non-paid channel. An organic foundation that drives consistent sales without ongoing ad spend.
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