637 enquiries in 6 months, no paid spend
Organic search alone driving 100+ leads per month for a refrigerated transport provider.
The challenge
An Australian refrigerated transport and cold storage provider needed to build their organic search presence and drive qualified enquiries through SEO, without paid search spend.
The strategy
A focused SEO strategy built around location-specific landing pages across the client's service areas (Sydney, Canberra, Newcastle, Orange, Nowra) to capture high-intent local search traffic and convert it into phone calls and quote requests.
The results · 6 months
- 11,350 sessions, organic search drove 67% of all traffic (7,593 sessions)
- 637 conversions: 337 phone call clicks, 249 contact forms, 51 quote requests
- 80,639 search impressions, 4,269 clicks, 361 keyword position improvements
- Average ranking position 8th across tracked keywords
- 1st for location-specific terms, 2nd for "refrigerated transport interstate", 3rd for "refrigerated transport" (590/mo)
- GBP interactions up 359%, desktop search impressions up 52%, 4.64 star review rating
The takeaway
In six months, SEO delivered 637 qualified enquiries, averaging over 100 leads per month, without any paid search spend. Page-one rankings across multiple service locations. Organic search now accounts for two-thirds of all traffic.
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