PUMA Digital Marketing Case Study
See how PUMA achieved 20x social advertising ROAS and increased website traffic with strategies from our digital marketing agency.
Website DevelopmentNational Crime Check case studySocial media management
Puma Australia draws upon the brand’s unique global heritage in the latest sport and lifestyle trends to become one of Australia’s most successful companies in its category.
Working with creative partners, Leap Agency, Zib was briefed by Puma to deploy a new campaign for the festive season, designed to drive brand recognition, loyalty and sales like never before.
Maintain sales momentum from the traditionally busy month of November into the quieter December period when fans were a little “shopped out.”
Grow the Puma Australia email database by 15,000 subscribers. Normally, 500 new subscribers in a month is a good result.
The campaign was hugely successful, over-delivering on all KPIs (including new database signups) and smashing sales expectations. It delivered the highest 24-hour sales periods in Puma e-commerce history, worldwide. The campaign became a global case study and set a new strategic and creative benchmark for Puma eCommerce campaigns.
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