- Industry: Tree service
- Business size: 11-50 employees
- Scale: Local and state
The client
Prior to engaging with Zib, Melbourne-based Pro Cut Tree Services relied on traditional forms of marketing, such as leaflet drops and local newspaper ads. As they looked to expand their business in the competitive tree service industry, it became clear that an investment into their online presence was the solution to extend their reach and achieve growth by generating more leads.
The challenge
- SEO
- Google Ads
- Website Design, Development & Maintenance
Objectives
- Grow the business and become the preferred supplier for residential tree services in Victoria.
- Increase visibility online.
- Generate qualified leads through digital channels.
Website traffic
540%
increase in website traffic
Organic Leads
20
Organic leads per day
Paid Leads
12
Leads per day from Google Ads
Search Rankings
90%
Keywords now appear in top 5 Google search results
Results summary
In the very competitive tree services industry, it’s their professional approach, friendly customer service and high quality work that sets Pro Cut apart from the rest. In the past, they had engaged other digital agencies and found there wasn’t a lot of transparency around the approach or performance issues. A friend who was happy with the results Zib was achieving for their business referred the Pro Cut team to Zib. Impressed from the initial face to face meeting, Pro Cut started with Zib in 2012 with a brand-new website, which initially brought in 2-5 leads a day.
Fast forward to today, Zib’s SEO and Google Ads strategy is now bringing in 20-30 leads per day. With a multi-faceted digital marketing strategy in place, Pro Cut Tree Services has experienced an increase of over 1000% in users to their website, with over 50% of these site users coming via organic search. Page one SEO rankings for their keywords has also been achieved and Pro Cut Tree Services are now the largest residential tree removal company in Melbourne. They have been able to grow their team from 5 staff to 25 staff, from 1 truck to 5 trucks and are now in the position to expand into the national market.
