2,377 conversions up 219%
Across Google Ads & Meta in under 12 months for a national commercial indoor plant hire business.
The challenge
A national commercial indoor plant hire and maintenance provider, operating across Melbourne, Sydney, Brisbane, Perth and Geelong, needed to scale lead generation across multiple service lines (plant hire, maintenance, green walls, franchising) while building brand awareness in a competitive B2B market.
The strategy
A dual-channel paid strategy: Google Ads for high-intent search traffic structured around services, locations and brand terms; Meta retargeting to re-engage website visitors with carousel and static creative.
The results · 12 months
- 2,377 total conversions (up 219%): 449 phone calls, 134 franchise forms, 104 contact forms, 1,000+ email enquiries
- 58,926 sessions (up 76%), 40,426 new users (up 62%)
- Google Ads: $44,938 spend → 838 conversions (up 182%), $53.61 per conversion (improving 49%)
- Meta Retargeting: $8,624 spend → 267 leads at $32.30 each, 8.44% CTR (21.60% on top carousel)
- Meta leads up 738%: 10/mo → 30/mo
- Google Ads impressions up 795%, clicks up 136%
The takeaway
In under 12 months, a combined Google Ads and Meta retargeting strategy delivered nearly 2,400 conversions. Two scalable acquisition channels now drive enquiries from offices nationwide.
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