806 bookings in 9 months
Sessions up 718% from a standing start. Now booked by PRADA, Burberry and Garnier.
The challenge
A photo booth hire company operating across Melbourne and Sydney needed to build their online presence from the ground up and generate a consistent flow of bookings through digital advertising.
The strategy
A structured Google Ads campaign targeting both generic and location-specific search terms across Melbourne and Sydney, with dedicated campaigns for different booth types to capture a wide range of customer intent.
The results · 9 months
- 806 completed bookings tracked across all channels, 544 driven directly by Google Ads
- $26,146 spend, 7,781 clicks from 74,165 impressions
- 10.26% CTR, average CPC $3.36
- 7% conversion rate, cost per booking $48.02
- 17,836 sessionsup 718%with 12,960 new users
- Bookings scaled consistently, peaking at 56 in November
Client feedback
"This week we have had PRADA, Burberry, The Ordinary, Garnier and Kérastase all wanting to book branded booths. Oh my."
The takeaway
Starting essentially from zero, Google Ads built a reliable booking pipeline in under a year, averaging around 90 bookings per month across two major metro markets.
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