Online Food Retailer Digital Marketing Case Study

Already one of Australia’s largest wholesalers of premium nuts, seeds, grains, dried fruit and spices, this client made the move to selling online and direct to the public for the first time.

It was a significant shift from a purely wholesale model, and it needed a multi-channel approach to reach a brand-new audience. With Zib’s help across paid social, Google Ads and email, the business saw an enormous increase in website traffic and surpassed all of its campaign objectives.

Over six months, paid social alone delivered an over 15:1 return on ad spend. The campaigns drove 1,163 purchases at a total revenue of $130,468, from 4,121 clicks at a cost of just $1.85 each.

Any size, any sector, our specialist team can achieve great results for you.