17,687 profile interactions
10,053 website clicks and 3,225 calls from a licensed club's Google Business Profile in 7 months.
The challenge
A well-known licensed club and entertainment venue in Ipswich needed to maximise its visibility in local search and Google Maps to drive foot traffic across its dining, entertainment, gaming, bingo and functions offerings.
The strategy
Optimised and actively managed the venue's Google Business Profile as part of a broader local SEO strategy, accurate business information, regular updates, and keyword-optimised content to improve visibility in local search and Maps.
The results · 7 months
- 44,360 GBP impressions keeping the venue front of mind in local search
- 17,687 total interactionsnearly 40% of people who saw the listing took action
- 10,053 website clicks directly from the profile
- 3,225 call clickspeople calling the venue from search results
- 4,409 direction requestslocals navigating to the venue
- 68 reviews maintained with 3.97 star average
- 1st position for core local terms: "clubs in ipswich", "rsl ipswich", "bingo ipswich"
The takeaway
For a hospitality venue, Google Business Profile is often the first, and sometimes only, touchpoint before someone walks through the door. Tangible actions translate directly to foot traffic and revenue.
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