110 leads in 5 months
Average CPC of 18 cents driving the club to be booked out 6 months in advance.
The challenge
A prestigious golf club in South Australia needed to drive new membership enquiries, visitor bookings and event attendance through social. A range of offerings, casual play, coaching, exclusive experiences, needed a strategy that could reach the right audiences and convert interest into qualified leads.
The strategy
A dual-campaign Meta structure combining always-on traffic and lead generation campaigns with event-specific pushes tied to major golf events. Static creative and video across Facebook and Instagram, targeting interest-based and lookalike audiences across SA and nationally.
The results · 5 months
- 110 leads from Meta: 61 from Facebook, 49 from Instagram
- $8,776 spend, 1.44M impressions, 48,743 clicks
- Average CPC $0.18, 3.39% CTR
- 269,600 unique people reached, 18,778 landing page views
- Dedicated leads campaign: 88 leads at $0.25 CPC
- Lead volume scaled from 0 to 53 in a single month (December)
- 45–64 demographic driving highest click volume
The takeaway
At around $80 per lead for a premium golf experience, Meta delivered exceptional value. The club is now booked out six months in advance, a well-structured social campaign turned Facebook and Instagram into a reliable acquisition channel for a high-value service business.
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