86 leads for a $400K+ product
Meta leads up 226% in 9 months for a niche, high-ticket Australian trailer manufacturer.
The challenge
An Australian custom trailer manufacturer with average product value over $400,000 needed to build brand awareness and generate qualified leads in a niche, high-ticket market where the sales cycle is long and buyers require significant education before committing.
The strategy
A Meta advertising campaign combining traffic, lead generation and remarketing. Video content showcasing build quality and durability, carousel ads highlighting specific models, and lead form campaigns moving prospects through the funnel.
The results · 9 months
- 86 leads generated for a $400K+ average productsignificant potential pipeline value
- Lead volume up 226% in the last 90 days: 5/mo → 28/mo
- $13,551 spend, reached 411,000 people across 1.67M impressions
- 34,167 clicks, 23,951 link clicks, average CPC $0.40, 2.04% CTR
- 19,075 sessions, 16,692 new users
- Top-performing carousel ad: 8,656 link clicks at $0.15 CPC
The takeaway
For a $400K+ product, even a small number of converted leads represents enormous revenue. 86 leads from $13,500 in ad spend. Lead volume scaling fast. If even a fraction convert, the return on investment is extraordinary.
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