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1,867 conversions across 18 months
Organic search delivered 64% of all traffic and 76% of conversions for a commercial door manufacturer.
Commercial Door & Shutter Manufacturer · Australia
The challenge
An Australian commercial door and shutter manufacturer needed to grow online visibility and lead generation through a combined SEO and Google Ads strategy.
The strategy
A dual-channel approach pairing SEO with Google Ads. Organic search built consistent, compounding traffic and the majority of enquiries. Paid search captured high-intent commercial buyers searching for specific products.
The results · 18 months
- 41,328 sessions, organic search drove 64% of all traffic (26,529 sessions)
- 1,867 conversions across phone calls, chatbot enquiries and email clicks
- Google drove 76% of all conversions
- SEO: 824,000+ search impressions, 6,885 organic clicks, 696 keyword position improvements
- 1st for "commercial concertina doors", 3rd for "polycarbonate roller shutters", 5th for "commercial door repair"
- 1,166 conversions from organic search alone
- Google Ads: $18,859 spend, 483 conversions at $39.02 per conversion, 9.33% conversion rate
- GBP impressions up 124%, 447 call clicks
The takeaway
A dual-channel lead engine delivered nearly 1,900 qualified enquiries over 18 months. Organic did the heavy lifting on volume. Google Ads delivered efficient cost-per-lead on commercial terms.
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