Capability Group Digital Marketing Case Study
Learn how Capability Group grew search visibility by up to 840% across three countries with an international SEO strategy.
Capability Group provide learning management systems for large organisations of 5,000-plus employees. They needed a custom program to service multiple focuses across different regions and countries, in a highly competitive vertical — especially across Asia-Pacific.
As a relatively new business with little historic performance, the goal was to break into the market. That meant heavy technical work, new copy and ongoing optimisation, underpinned by a proper international SEO structure.
We implemented a subdirectory structure for Australia and Singapore and supported it with a domain migration. Following that work, visibility increased by 131%, by 840% in Singapore over six months, and by 236% in Australia over six months.
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