Barbershop Co Digital Marketing Case Study
See how a multi-location barbershop franchise grew organic sessions and impressions with a siloed SEO strategy.
Barbershop Co operate in a highly competitive vertical with multiple franchise locations around the country. As the business grew its go-to-market offer, it carried both ecommerce and service focuses that needed to work together.
The complexity of that dual focus, spread across many locations, called for a siloed SEO approach so each location and offer could rank on its own merits.
The work improved website health by 3%, lifted total impressions by 44% and grew sessions from organic traffic by 48%. Website engagement is healthy across the board, with an acceptable bounce rate and strong pages per session and goal completions.
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