Senior Digital Manager · Zib Digital

Tom Dyer

Tom Dyer is a Senior Digital Manager at Zib Digital. He runs client accounts day to day across organic search and paid media, and writes about search capture: connecting SEO, Google Ads and the website into one system that turns expressed need into qualified enquiries.

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Senior Digital Manager Zib Digital, since 2009

Writing by Tom Dyer.

Practical reads on SEO, Google Ads and the conversion path, from the person running the accounts.

Being "on Google" is not a search-capture strategy. How trades businesses connect local SEO, Google Ads and conversion paths to capture valuable search demand.

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