Head of Growth · Zib Digital

Matt Arnot

Matt Arnot is Head of Growth at Zib Digital. He works with Australian trades and local businesses on growth systems that connect marketing to won work, and on how the Hybrid Agent model puts AI to work without handing it the commercial decisions.

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Head of Growth Zib Digital, since 2009

Writing by Matt Arnot.

Growth systems, AI-enhanced marketing and the Hybrid Agent model, written for operators rather than marketers.

AI will not fix a broken trades marketing system. Where agents earn their place in a trades growth system, and the four jobs senior humans still own.

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