CEO · Zib Digital

Chris Knights

Chris Knights is CEO of Zib Digital. He sets the agency's direction and the hybrid agent model that pairs senior human judgement with AI scale, the same commercial discipline applied to every client account: sell the outcome, not the activity.

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CEO Zib Digital, since 2009

Writing by Chris Knights.

Commercial perspectives on digital marketing, AI adoption and running an agency. New pieces are listed here as they publish.

What two Australian trades businesses teach us about building demand that compounds. The commercial lessons behind two recent case studies, and the questions they should sharpen for your own business.

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