- Industry: Beauty & travel products
- Business size: 20 – 50 employees
- Scale: National
The client
It’s in the bag
Before engaging with Zib, Wicked Sista relied upon their retail distributors for sales. An Australian-owned and designed company born in 2003, Wicked Sista began with a large, fashionable range of cosmetic bags. With an ever-expanding range of designs and accessories, it was time to focus on building online presence and accelerating digital sales.
The challenge
- Social media advertising
- National SEO
Objectives
Increase visibility online by ranking on 1st page of Google
Increase digital sales channel
Penetrate the travel products industry in Australia
Google Ads ROAS
3.62
return for each dollar spent on advertising over 12 months
Search rankings
12
keywords now appear on page one of Google
Social Ads ROAS
2.54
overall return on ad spend
eCommerce transactions
2x
increase over a 4 month period
Results summary
Wicked Sista started with us in late September 2019, and kicked off with all three services. At the time, they weren’t ranking on page one for any keywords, nor were they running paid advertising on Google or social media. In the November/December period of 2019, we achieved a 5.5 ROAS for Google Ads. Page one SEO rankings soon followed.
| September 2019 | March 2020 | Aug 2020 | |
|---|---|---|---|
| Google Ads Users | 152 | 5026 | 3610* |
| Social Ads Users | 99 | 4192 | 1725* |
| eCommerce Conversion Rate | N/A | 1.05% | 2.40% |
| eCommerce Transactions | N/A | 165 | 289 |
*Note: the COVID-19 pandemic has not been kind to travel product-related industries.
