- Industry: Empty shipping container yard
- Business size: 11-50 employees
- Scale: State
The client
Based in Port Melbourne in a high overhead site, PMC needed an increased revenue stream to continue to run as a profitable business. After initially dabbling in digital marketing on their own, they realised that in order to grow it was essential to outsource. PMC engaged with Zib over five years ago hoping for a 10% increase in revenue to remain profitable.
The challenge
- SEO
- Google Ads
- Social Media Management & Advertising
Objectives
- Create a new revenue stream selling secondhand and modified shipping containers and support this through an innovative and agile digital strategy.
- Be at the forefront of innovative digital strategies.
Website Leads
430%
Increase in website leads
90%
Keywords now appear in top 3 Google search results
Paid Leads
220%
Increase in Adword leads
Cost Per Conversion
50%
Decrease in average CPC on social media
Results summary
In order to grow their business and increase overall revenue to remain profitable, PMC needed to find a team of digital marketing specialists who they could trust to deliver real results. Establishing trust was the biggest consideration for PMC and the team at Zib has been proactive in delivering advice and innovative strategies, including educating the PMC team on the importance of social media and how it could benefit their business.
Since joining forces with Zib in 2016, PMC have seen growth in excess of 500%. Zib has built digital assets that add real value to customers and position PMC at the forefront of the industry. Additionally, PMC has experienced a 50% reduction in the average cost per conversion (CPC) on social media. By establishing the right tracking, measurement and analytics tools to highlight what is working and where opportunities are, significant month on month growth has been achieved. Trust built through innovative and nimble strategies as well as transparent communication has allowed Zib and PMC to develop and nurture a strong partnership.
