- Industry: Criminal checks
- Business size: 5 – 15 employee
- Scale: National
The client
Keeping things in check
National Crime Check offers a quick and easy way to obtain an accredited Australian national criminal history check. Through a 100% online application process, users can complete a police check anywhere, with most dispatched within 24 hours. Having already attempted to run their own marketing campaign in-house, the client approached Zib in 2018 to manage the service on their behalf – on the provision that we deliver 3x return on investment.
The challenge
- Social media advertising
- National SEO
Objectives
Create a new revenue stream to combat declining SEO/Google Ads performance.
Target specific employment industries with high demand for crime checks.
Deliver 3x return on investment.
Social ad ROAS
20x
return on social advertising spend consistently
Organic revenue
1200%
increase in revenue in the second campaign month
Website traffic
437%
increase in website traffic
Client referral
1x
referral prompted NCC to engage with us
Results summary
Zib developed a social media advertising campaign strategy to attract potential customers through acquisition campaigns, while applying retargeting campaigns to convert customers across Facebook and Instagram. The creative strategy included both static imagery and MP4s, designed to capture the attention of the audience, while increasing brand recognition to assist in promoting the benefits of the service.
In just the second month of the campaign, we reported a 1,200% increase in revenue. We’ve consistently reached over 20x return on advertising spend, and continue to scale. In addition, National Crime Check experienced a 437% increase in website traffic as a result of our strategy. Our next steps are to implement LinkedIn and email automation strategies to continue to expand their reach and revenue.
