- Industry: Florist
- Business size: 2-10 employees
- Scale: Local and state
The client
Specialising in florals for weddings, events and daily arrangements, family-owned Melbourne-based florist, Amazing Graze Flowers, previously ran their own marketing in-house and relied heavily on word-of-mouth referrals for sales. Looking to achieve business growth in the highly competitive florist industry, investing into their online presence became essential. Amazing Graze Flowers engaged Zib to support and drive their expansion, with the goal of ranking on the first page of Google and increasing visibility online.
The challenge
- SEO
- Google Ads
- Social Media Advertising
Objectives
- Increase visibility online.
- Increase SEO ranking.
- Increase overall business revenue and drive business growth.
Sales Revenue
600%
Increase in online sales revenue
Website Traffic
50%
Increase in organic website traffic year on year
Search Ranking
100%
Keywords now appear in top 3 Google search results
Cost Per Conversion
50%
Decrease in average CPC
Results summary
When the time came to expand, the team at Amazing Graze Flowers searched for ‘SEO Melbourne’ on Google and picked the top three companies. Zib was the standout thanks to a highly personalised and thorough consultation process.
The two teams joined forces in 2019 and since then, Amazing Graze Flowers has seen over 600% growth through organic and paid marketing efforts. They have recently expanded from one to three shop fronts and credit Zib with facilitating such outstanding growth. The ultimate goal was to be on the first page of Google search results and Zib’s SEO strategy has ranked them first for their major keyword and in the top three results for all of their keywords.
