Spotlight on Zib Growth Specialist: Matt Jackson

At Zib, our team is brimming with talented individuals who bring their unique passions and expertise to the table. Today, we shine the spotlight on Matt Jackson, one of our esteemed Growth Specialists. Beyond his digital marketing prowess, Matt leads a vibrant life outside of work, embracing his love for family, fishing and entrepreneurship. Join us as we delve into his world and discover the gems that make Matt an invaluable part of the Zib Digital family.

Unwinding with a touch of Gold Coast charm

When Matt isn’t fuelling our clients’ growth, you’ll find him basking in the joy of family time and cheering on his kids at their sports events. But his heart truly sings when he’s out on the water, indulging his passion for fishing with his son, Kobie. In fact, Matt and his brother even run a side business called The Bent Rod Squad, offering premium fishing apparel for fellow fishing enthusiasts.

Hidden gem for a post-work retreat

In the pursuit of relaxation after a long day’s work, Matt’s go-to spot on the Gold Coast is the Surfers Pavilion, where he can enjoy a casual beer while marvelling at the breathtaking sunset views. A stone’s throw away, Matt says the charming Japanese restaurant, Etsu is an absolute winner.

The wisdom that fuels success

One piece of career advice has always resonated deeply with Matt: ‘You create your own luck and when opportunity knocks, act upon it.’ This mantra encapsulates his go-getter spirit, driving him to seize every chance to excel and thrive. It’s this proactive mindset that has propelled him forward on his journey at Zib.

Unforgettable moments at Zib

Amidst a multitude of memorable experiences, one thing stands out for Matt is working alongside his best mates, Chris and Brad (Zib’s Founders). Debunking the myth that you shouldn’t mix work and friendship, their shared vision and camaraderie have made this journey a remarkable one. Together, they have defied the odds and forged a bond that fuels their collective success.

Driven by passion and entrepreneurial spirit

Motivated by the desire for a challenge and armed with an entrepreneurial spirit, Matt embarked on his digital marketing career at Zib. It’s a path that has enabled him to grow both personally and professionally and he has managed to strike the perfect balance between working for himself, cherishing moments with his young family and crafting a life he truly desired.

An intriguing dinner guest

If given the opportunity, Matt would choose to have dinner with the enigmatic Lance Armstrong. Beyond his seven Tour de France victories and survival of cancer, Armstrong’s journey from admiration to disdain in the sporting world intrigues Matt. The chance to engage in thought provoking conversations with one of the most controversial figures in modern sports would undoubtedly be an experience to remember.

The power of digital marketing

When asked what he wished more people knew about digital marketing, Matt emphasises its ability to propel businesses forward in the digital landscape, with the power to transform companies and create a lasting impact. Witnessing the growth and victories of businesses, be it increased revenue, improved profits or expanding teams, is the ultimate satisfaction for him.

Fuelling the flames of knowledge

To stay up to date with the latest trends and developments in the digital marketing industry, Matt taps into a plethora of online resources. Websites like Neil Patel for digital marketing insights and Jeremy Miner for sales and business growth strategies fuel his quest for knowledge. Social media platforms including Instagram, TikTok and LinkedIn also offer a treasure trove of information to keep him ahead of the curve.

And if he could swap roles with any other Zib team member…

If given the chance, Matt would eagerly swap roles with the brilliant Andy Cronin, Head of Strategy at Zib. Acknowledging Andy’s undeniable genius, Matt would relish the opportunity to step into his shoes and witness the world from his perspective. It’s a testament to the deep respect and admiration Matt holds for his fellow team members.

Ready to take your business further? To discuss a tailored strategy with the leaders in all things digital including SEO on the Gold Coast, get in touch with Matt today!