I am business-minded, digital marketing expert and I believe in helping business grow by solving meaningful problems and using well-considered online advertising strategies.
Working with BRANDON WOOD
I am an ambitious, vibrant and industrious individual and constantly strive to be open and transparent with clients. I may sometimes speak with sharp-witted intelligence however in a way that is friendly and upbeat, with every intention of creating a positive impact on businesses. Most of all, I avoid clichés and industry jargon.
My professional background includes over 3 years of experience working for the world’s largest organisation in Apple. Whilst working there I was exposed to roles in retail, store strategies, leadership, HR and marketing. It was from this experience that I developed my passion for technology and the online world.
My interest now extends deep into the digital industry, as my dedication to developing knowledge and achieving results for growing businesses is equally measured by my commitment of building trust with people that have had bad experiences with digital companies in the past.
On a less professional level, I am very passionate about sport in general. I have represented Victoria in basketball on a number of occasions and also I spent nearly 10 years playing football in the VFL. I was lucky enough to enjoy the majority of my career at the Richmond Football Club having celebrated their recent premiership period, but have since retired and now spend most of my spare time on the golf course.
A success story
One of my more notable case studies is the work I completed with Tixstar – a dedicated marketplace for premium experiences in major events, sport, food + wine, arts + entertainment and more.
The Tixstar team were looking at increasing online sales whilst reducing their cost per sale. In 2019 we were able to achieve a 16 times return on advertising spend across Google and Facebook leading to a 9.8% increase in sales over the 10-month campaign.
Our integrated marketing approach meant that their cost per sale was also reduced across this period by 5.3%.